There were a plethora of concerns that had to be addressed. With no concrete strategic edifice and no money making initiatives, the website was just like a flower with no petals. There was no revenue model in place and making money was a distant thought. The following things were missing which projected the website as a non-existent entity on search engines.

• There was no proper stock management system. Its absence was inflicting severe ramifications on the business.
• The barcode scanning system was nowhere to be seen. This system is usually integrated with stock management solutions and is meant for deploying stock management capabilities.
• The website designs were very unconvincing. Dissatisfactory web designs never help in attracting a good client base.
• Catalogues and modules help in describing products and sub products. There was no such provision for them on the website.
• A robust product and price management mechanism is obligatory as it segregates the process into verticals and helps in charting out flow of revenues. This was absent and hence, there was no way the client could know about prices. Dispatching the lenses was a concern as there was no alliance with any freight or courier services provider.
• Taxes were not being levied properly and there were no personnel to prepare administrator reports which include dates of disbursement and arrival. This helps monitor the progress in business.
• Ecommerce solutions such as shopping carts had to be added so that customers would find the process of placing orders effortless.

The Solution

• A proper stock management system was deployed to the website and put into place that was merged with a barcode scanning mechanism to cover all connotations related to stock management.
• The above apparatus included verticals for making new purchases, sending out repairable items, history of repaired items and preparing admin reports.
• Sensible and specialized website designs were created to give it a professional outlook and to present it as a serious services provider that means business.
• Online catalogues were prepared that gave holistic descriptions on the product and the variety in them. A system was created where regular updates would be given on the numbers in which each product was available. A date facility was also added to the stock management vertical where the date of order and the date of disbursement would be mentioned.
• A price table for each product with accordance to the number of days for which it was being leased was prepared and appropriate prices were listed. This ensured that every service was being compensated for.
• A provision for discount coupons was also implemented for users which would encourage them to buy services and use the coupons to full advantage within the specified time.
• Shopping carts were added to the website through which users would have the option of adding, deleting or changing the products that they would want to buy. Users would be given unique identifications and passwords so that they could log into their accounts and place repeat orders. They would have to fill in their details along with the venue where they wanted the package shipped.
• A strategic and prudent method was put into place for flawless preparation of sales and performance reports. Summary reports on every sale made would be obtainable separately.