It is a known fact – what your competitors can teach you, you may never be able to learn on your own. So, when it comes to making your own website a better one, your opponent’s site can be your master. The site can provide you with valuable information and data which can be implemented on your site that can do wonders for your business.
Using a search engine to find the top companies in the business is a brilliant idea. You can make use of Yahoo’s directory to start your search. It will provide you with a list of company names in the particular field you deal in. What type of products or services they are offering may help you to get better ideas of what products you can launch or how to market your products better than your opponents. Media Matrix 500 and Alexa can help you find out the amount of traffic these sites receive and where they rank on search pages.
Once you have made your list of competitors in the business. Try to get a closer look at their business sites and why they rank high in the business. Shorten your list with the opponents ranking in the first 5 or 10 of the chart because they have something in their website that has fetched them that position. Things to be kept in mind while scanning your opponent’s site –
- Take a good look at what products and services are being given to customers. Is the deal better than your?
- How is the total outlook of their site? What are their advertisements and how it works?
- What are the advantages and disadvantages of their deals? Try viewing it from the customer’s perspective
By doing this, you may understand their business techniques. You can get a lot of information on the company’s site from articles, press releases and interviews available on the internet.
Advantages and Disadvantages of Opponents
Once you learn about their site’s advantages and disadvantages, you would be able to make significant changes in your marketing strategies. After making changes, you will definitely see that your site is getting better reviews as well as you are climbing up the success ladder slowly by slowly, it would bring happiness. It would be your reward for all the hard work; indeed you will get a better position on the search engines.
Do not get upset by all this competition, just believe in your abilities and give deals that customers may not find elsewhere.
Internet Marketing Manager