Internet Marketing: Out of Choice or Out of Space?
Space is there for consumption. Forums are there for being used. But letting that greed for more marketing and promotional space is poison. It becomes venomous for the product. Relevance is important. All relevant forums: blogs, threads, chatting rooms, video and photo sharing sites, opinions portals etc., looped into the campaign should be pertinent to the product promoted. Smart users in an instant draw a parallel between the two media and make out in a flash whether it is a ploy echoing greed or something that instigates intellect. They do not have to struggle too hard to gauge the authenticity of the promotion. What appeals to the eye is fine, but the charade cannot be concealed for too long. Remember: ‘Real Eyes Realize Real Lies’. Consumers have those Real Eyes. The very intention of conning them is callous, and it duly comes back to sting.
Space is huge, but should be used minimally. In this space age, the lesser would be better. A glance at a campaign oozing appeal is enough to gratify and compel. No need to do anything that than. Just catch the eye, and you catch the Big Fish! You can sit back, relax and let the good times roll after that.