How to Test Your Umbraco CMS Website for Better Performance
The prime goal of a marketer and a website owner is to drive more and more traffic for better conversions and to continuously align the visitor’s requirements and business goals. But there are times when we see that the result of all our efforts do not meet our expectation and leaves us thinking where we went wrong. So, to find these pitfalls on our Umbraco CMS website, we need to perform testing that can help us to identify those errors and increase the overall conversions and engagements.
Umbraco CMS makes the task of integrating tools very easy that helps to collect in-depth data about the pitfalls on the website and integrate a suitable web testing tool that allows to get the full scope of how the visitors are using the site and the potential changes needed on it to enhance conversions. So, here in this blog, let’s take a look at the varied ways by which Umbraco CMS makes testing easy:
Collecting and analyzing the data:
It is simple to collect and analyze the data of your Umbraco site that can help with conversions and engagement of the audience. Whatever analytics platform they use; it can be installed on the site easily via the source code or the Google Tag Manager so that it can start collecting the data in minutes. As a website owner you must be aware that there is no other web analytics collecting tool like Google Analytics. With it, you can gather data about your visitors, the areas of their interest and derive actionable insights about how they use the site and the issues they encounter when they visit your Umbraco website.
Testing the supposition:
Now that we have gathered the data from your website, it is time to make some desired changes to enhance the conversion rate. Luckily, Umbraco websites offer great scope to install website testing platform so that you can have a clear view of how your proposed changes will perform against the existing web pages.
The power of A/B testing:
A/B testing can be done by presenting two versions of a web page and check whether the ultimate result will drive conversions and engagement or not. During this time the traffic is split into halves between the current page and the propose paged with changes. The data that is collected helps to see how each version of the web page has performed and engaged the audience for more conversions. The version that performs better is kept. A/B testing is recommended so that you can have a more in-depth view of various elements on your page that have the greatest effect in converting your visitors. It guides your team to work accordingly so that the content on your Umbraco site gives the best results.
Implementing the changes:
Since Umbraco CMS is open source, it means no matter whatever your design is, your web development team can update the code and then create the best website experience for the users. The testing campaign will help you to focus on your goals and help you to accomplish them and try to engage your audience better.
Umbraco’s ability to seamlessly integrate with the best-in-class tools will help to test the campaigns more effective, resulting in more traffic and sales for your business.