Transaction Email Templates in Magento 2 And How You Can Customize Them
Ecommerce business owners interact with their customer base a lot through their emails and for that they have to send newsletters, customer service replies, daily deals and many more. The transaction email templates that are sent through your Magento 2 store is considered to be the most crucial emails that your customers receive. The mails convey some specific information to the customers and at the same time also represent your store’s unique personality and brand.
Magento 2 comes with a good collection of responsive Email templates that can be used to shoot to customers for any events that occur in your online store. They relate to customer activities, Admin actions, system messages, product alerts and etc.
Do you Know What are Transactional Emails?
Transactional emails are sent to the visitors or customer who have taken an action on the site like for example, have registered, placed an order, want to reset the password and etc. These emails unlike any other commercial emails are sent to one person at a specific time and is in response to the action taken by the person on the site.
These transactional mails are renamed into Email Templates and the name suits because it describes the opportunities that Magento 2 has to offer. With this, you can easily check the content, layout and formatting of the email and each template can also be related to a specific kind of transaction.
Get to know the different kinds of transactional emails that are essential for your eCommerce store:
The welcome email satisfies two task simultaneously. It helps to confirm the email address and creates the first impression of your brand.
In order to make this very effective, it is important to think the content of the transaction email and based on the requirement, you can include a registration confirmation and add some extra information that your customer may need to contact you, some call to action or instruction or even some social media links to connect with the customers in their preferred way.
Numerous email messages are triggered by the events that are related to the orders of the customers and the confirmations are more or less similar. But for this, you should be able to identify the store contact that appears as the sender of the mail, the template that needs to be used and anyone who is supposed to receive the copy of the message.
This is the means of communication that the customers usually rely on in order to ensure that their order is received and that the transaction is also processed successfully.
Whenever you ship a product in Magento, you can automatically send a notification to the customers by sending an email saying that their purchase has been shipped. Your customers must be waiting for this email and the announcement that their goods are on their way.
This is a great opportunity to customize the content of the transactional email and also congratulate the customer for their successful purchase.
Based on the shipping carriers you are interacting with and the store’s configuration, you can include the unique tracking numbers.
Password reset emails:
Another most important email is the password reset email, which is always very high in demand. It is very essential to allow your customers to either recover their password or change it in order to access the website. You can define the templates that are sent to your customers who have forgotten the passwords and are willing to change it or want a hint to remember the password.
How can you customize your Magento email templates? Follow the simple steps
You can easily change the body section of the transactional message that is sent by Magento by using HTML and CSS so that it matches your stores brand image. The templates can also be further changed by adding dynamic variables into the body.
You can control the style as well as the content and make the templates perform for you as per your needs, but make sure to keep any existing functionality and also the purpose of the message.
For example, don’t remove the reset password link from the reset email template. The changes can be done in a four step process:
- Load the default template
- Customize the template
- Preview and save the new template
- Update the configuration
Adding some background images and buttons to your Magento transactional emails will certainly make it stand out and interesting to the users.