Areas Where Your Website Maintenance and Support Partner Can Help with Strict Attention
Launching a new site is just the starting of your web journey. In most cases your website development partner will create a site that is designed to allow you to create and edit your products, downloads, view statistics and analyze the visitor’s journey that allows you to manage the website and serve the customers and potential prospects.
But this is not all as there are many other things that need to be catered to at regular intervals to assist your website to offer peak performance.
Inadequate website maintenance support can at times be due to financial constraints of the company, but it also arises from the result of indifference. The truth is that; some website owners simply don’t understand why their website needs constant attention.
They believe that once the website is made live, it will magically look after itself. The challenge that webmasters face is that they have to demonstrate why a regular maintenance is so essential.
Common Website Problems that can Cost You a Huge Amount
It is only through the website maintenance and support that you can avoid the situation:
Broken External Links:
This is something that should never be ignored as it refers the visitors to a page on another website. This creates a negative impact on the visitors and also affect the page rank, SEO and ultimately business opportunities. Google considers this while evaluating the ranking of the site and pages containing broken links are often pushed down the SERP.
404 Errors:
This error or “Page Not Found” is the standard way how the web server responds when anyone requests the page that does not exist. 404 errors and broken internal links are usually serious issues and you need expert’s help to find, correct and even prevent these problems. Such errors often destroy the trust of the customer’s and also tells Google to eliminate the affected URLS from their index.
Technology Updates:
Mobile phones and tablets are some of the most common means used by people to access the websites. Most companies didn’t care to make their website responsive until 2015, but when Google started preferring responsive websites, customers started to consider the technological shifts.
It is here when they needed a website maintenance and support partner helping them adopt the latest technology.
Also Read: How Website Maintenance and Support can Help to Keep your Website Healthy
Browser Compatibility:
No software or operating system remains static for a long time. They are updated to accommodate various needs and the hardware devices, plugins, operating systems and other important software. With browser upgrade there comes a risk without regular website maintenance and support.
We need to keep a track of how the site appears on all the major browsers and that the site should maintain a consistent look and feel for all the major bowsers.
If in case the site in incompatible, then the visitors will not be interested in any business with the organization thinking the site to be insecure and unreliable.
Crashed Servers:
There may be times when your servers may go down. You need a round the clock technical team who can keep a track of the performance of your website any time of the day.
Though this may cost you some money, but it will save you from losing business opportunities and help you recover your data easily in case your server crashes. Your website maintenance and support company can help you in disaster management.