Magento Named a Leader in Gartner Magic Quadrant for Digital Commerce in 2019
This is the third time that Garner has recognized Adobe (Magento) as a leading platform for digital commerce. It is only after an evaluation of the ability to execute and completeness of vision, that Gartner has considered Magento as the leader. Adobe announced that it has been positioned by Gartner, Inc as a leader in the year 2019. Magento has been evaluated as a leader in the ecommerce even in the year 2018. The report evaluated about 13 vendors and based on their features and ability, the decision was taken.
With the growing popularity of the internet and technological advancement, it is easier to purchase and sell online now than ever. The internet users are no longer limited to the desktop computers or send emails. They are now using tablets, mobile phones and laptops to do more things that include purchasing and selling of the products via the internet.
The ecommerce market has also given us the opportunity to reach out to customers all over the world and offer products and services regardless of the distance and time zones. This has helped the customers to enjoy round the clock convenience of being able to purchase what they actually want and when they want. It also helps to increase sales compared to regular stores. Potential buyers are likely to purchase more when they place their order instantly rather than waiting for a physical store to open.
Magento ecommerce powers Adobe commerce cloud and it is the leading ecommerce platform for brands of various sizes and it also supports B2B, B2C and B2E use cases. It is enhanced by an ecosystem of developers, system integrators, technology partners that work cohesively to empower the companies to effectively innovate and scale their online experience.
Adobe Commerce Cloud, which is a part of Adobe Experience cloud integrates deeply with Adobe analytics cloud, Adobe marketing cloud and also Adobe advertising cloud to offer a highly customizable end to end platform that allows the brands to personalize, manage and optimize the commerce experience across various touch points.
It is because of the rich features and functionalities that Magento offers, that ecommerce organizations rely more on Magento Commerce to connect with the shoppers and offer them the best user experience possible. Organizations that are looking to improve and extend the infrastructure needed for the creation of new digital business design can now use Magento digital commerce platform.
Magento allows eCommerce designs to exceed the demands of modern consumers. Following the integration of Magento Commerce with Adobe Experience Cloud, it offers an innovative suite of features to serve the needs of organizations so that they can expand and add value to their business.
Gartner does not promote any brand, product or service in its research publication and also does not advise the users to choose only those vendors with the highest ratings or designation. Gartner shares its opinions about some of the best ecommerce platforms, so that it becomes easy for the business owners to choose the best platform while creating their ecommerce site.