Headless Technology: The Strategy That Ecommerce Retailers Use to Win Big
As the online shopping market is exponentially growing, the digitally savvy consumers are expecting a seamless experience than ever before. today ecommerce is common and shopping experiences are heavily personalized as well as customized. Whether the customer is making a purchase online or in store, an uninterrupted experience is what they want. Decoupling the front end from the backend helps to deliver the much needed flexibility.
In response to the demands of the consumers, brands have implemented tactics and technologies, so that they can offer hyper personalization, flexible payment plans, live chats and etc.
Understanding the Headless Commerce Architecture:
The headless architecture, underpins the ecommerce solution with the headless content management capabilities. This means that the CMS manages, stores and delivers the content without a front end delivery layer. It is with the headless platform that the front end, which is usually a template or a theme has been decoupled and removed leaving aside the backend. The ecommerce developers can then use the APIs to deliver things like blog posts, customer reviews, products to any device or screen while the front end ecommerce developers can work on presenting the content using any framework of their choice.
How Headless Technology Works?
In the headless system, the frontend and the backend layers are separate but the API acts as a bridge of communication between both of them. The headless ecommerce system works by passing a request between the application layer and the presentation layer through web services or API calls. Suppose a customer wants to purchase a product. He then clicks on the “Buy” button. The presentation layer or the front end will send an API request to the backend or the application layer in order to process the order. At the same time, the application layer will also send another API request to the presentation layer to display the status of the order to the buyer.
How Headless Technology can Help Ecommerce Business?
Endless Customization Options:
With the headless technology, ecommerce development companies in India or the UK, can design the frontend UI of their choice. This allows them with superior control over the UI for both the users and the admins. With a decoupled front end and backend, ecommerce developers can create a customized checkout flow that best fits the products, niche and also your brand.
Flexibility and Adaptability:
Since the headless commerce already has a decoupled front end and the back end, it creates huge possibilities for custom ecommerce solutions when required. To make any changes, you need to take the help of a front end developer and the changes either big or small can be done. Even though the customer demands may change over time, they still can receive a consistent customer experience across all channels and devices.
Helps to Remain Competitive:
A headless ecommerce development allows the developers to deploy a rapid update without creating a heavy impact on the back end system. The changes can be made easily to coincide with the speed of the consumer technology. Most major ecommerce platforms like Magento, OpenCart, WooCommerce, roll out an update every few months and with a decoupled architecture, you don’t have to roll out an update to the entire system, but only part of it, thereby delivering the customer need more quickly. This ultimately helps to stay competitive.
Deliver Interactive Content:
Since your ecommerce site is not restricted to a template or a theme, with headless ecommerce, you have more room for creativity and deliver content that is interactive and satisfies the user needs. This means it is easier to implement a quiz that is personalized or even build a product page that allows the consumers to customize their own products based on materials and other features.
Headless Commerce is helping business owners to adapt to the ways consumers are using their mobile or web apps while offering a rich user experience. Whether it is integrating a voice recognition or a chatbot, it helps with seamless integration and allows the companies to reach the customer anywhere.