Why Business Owners should Use Popup in Their WordPress Website

Why Business Owners should Use Popup in Their WordPress Website

We often come across pop up ads on websites and at times we consider it to be distracting. Due to this reason many marketers avoid using pop up ads on their sites. But if you have a WordPress site, then you can carefully choose a variety of ways to leverage them without hurting the customer experience.  Furthermore, when it is places in the right place and displays an appropriate message, then the popups are great means to drive traffic, sales and subscriptions.

Popup ads when placed on your WordPress website helps to advertise your services or products and attract the web traffic or even capture the email address. There are usually generated by a JavaScript and appear as your secondary browser window. Although many internet users usually consider pop-up ads as obtrusive, but they can help in grabbing the user’s attention which can be an effective marketing strategy if you can leverage all their benefits.

Are You Visible Before the Huge Market Audience?  Not Sure? Amplify Visibility with Popups

While creating your WordPress development website, you can ask your developers to integrate pop up ads that are highly visible. But they should remember one thing that it should not block the center of the page where the user would be focusing. By placing them to stay on top of the window or in any position that can attract the use’s attention before closing the window can help to use them for best benefits.

Need to Collect Feedbacks from Visitors? Gather Instant Customer Feedback:

With a pop up on your WordPress development website, it can act as an invaluable tool to gather instant feedback from your visitors. You can easily set it up on one of your pages, maybe the one with FAQs so that your visitors can quickly inquire or even comment about your service and products. In addition to introducing new products or services, popups can also help you gauge how customers feel about your products or services or your overall website.


Also Read: 5 WordPress CMS Secrets that Contribute to a Great User Experience


Are Your Users Leaving Your Website without Making a Decision? Reduce Checkout Abandonment

More than half of the online shopping carts are abandoned that can become top sources of revenues that are missed. Cutting down the checkout abandonment rate can lead to significant growth in the sales. And with unexpected shipping costs or other fees as the main reason for the users to leave the online stores, it gives the customers a better chance to reconsider.

Popups are Great Tools that can Boost Your Sales Conversion Rates

With different people seeking the same product at different sites for varied reasons, it is important to address those specific reasons in your pitch to attain optimum effectiveness. This can be attained in your WordPress CMS website via a popup ad that offers useful information to the right person and at the right place. This may help you to boost the conversion of your traffic as the user is compelled to follow up with a specific call to action.

Will it Help You in Branding? Yes of Course:

Branding plays a crucial role in building the market value of your products and it is nearly impossible if you are unable to present your products appropriately. Popup ads are great means to highlight your USP and create a great impact on the mind of the visitors without forced efforts. It helps to create awareness about the products and highlight it and make it more appealing.


Also Read: The Benefits of Using Google Maps on Your WordPress Site and How to Do It


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