How to Use Facebook for Marketing Your Ecommerce Store?

Nowadays, social media is a powerful marketing tool used by the eCommerce businesses all across the globe. Millions of people have their accounts on social media platforms like Facebook that makes it a lucrative option to promote your eCommerce store over there.

If you have recently set up an online store under the assistance of eCommerce development company, then you can make the most of the Facebook platform to boost traffic and sales for your business. It has an immense potential to take your business to the next level.

Top Facebook Marketing Tips That You Should Implement

To gain attention of your target audience, it is vital to have a solid Facebook marketing plan in place. Here are a few tips for marketing your eCommerce store on Facebook that can provide you splendid results in the long run:

• Create Company’s Page on Facebook

This is the first and foremost thing that you should do for promoting your eCommerce store on Facebook. By creating an attractive company’s page, you can compel your prospects to follow your page. You can add valuable information related to your service offerings in “About Us” section of your page with a link to your website to encourage them to explore your services more.

• Post Product Videos

Create enticing videos of your products to present them in the best light, and upload it on your Facebook business page. As per the survey, it has been found that videos have a high click through rate and engages the visitors in a better way. This will help you to win the attention of your customers, and convince them to shop from your store.

• Plan Your Posting Time

To extend your customer base, it is important to serve them meaningful content about your products and services. Whether it is a small post or a video content, you need to stick to your posting schedule. If you are posting it on a daily or weekly basis, you need to fix a time for doing so. It would be best to choose a slot when the engagement is at peak to drive attention of your customers.

Also Read: How Ecommerce Has Transformed the Marketing?

• Run Facebook Ads

This is a result-driven way to drive traffic to your eCommerce store. When you will run Facebook Ads, you will able to share your content amongst your target audience. This will be helpful for you in reaching out to your customers that wants to shop from your store.

To get the best out of your Facebook marketing efforts, it is advisable to collaborate with a trusted eCommerce development company that has experience in handling this aspect very well.

Also Read: Why Ecommerce Business Fails? Here are the Reasons