Top 5 Reasons to Monitor Your Ecommerce Website
Ecommerce industry is growing at a rapid pace. As per the Statista, the eCommerce sales forecast will hit the trillion mark by 2025. This clearly indicates the bright future of this industry. Owing to this fact, the retailers are moving their business online to heighten their business growth and development.
Having an eCommerce website alone will not ensure success. It is important to monitor its performance to detect any issue before it becomes extreme. By monitoring it, you can test its functionality, performance, and availability. But, most of the business owners don’t get enough time for this task as they have to juggle between various operations.
The best they should do is to find a reliable 24*7 website monitoring and maintenance service to reduce their burden. With expert time on-board, the website will be monitored round the clock to ensure its flawless performance.
Importance of Monitoring Your Ecommerce Website
Monitoring of eCommerce website is not an option anymore. It has become a necessity for the businesses to ensure that their website is up all the time for the customers. Otherwise, it will take them no time to switch towards your competitors.
Here are the main reasons for monitoring your eCommerce website:
Receive Notifications During Downtime
Every eCommerce website suffers from the minor or major technical issues time to time. A website crash is amongst them that can make your business unavailable online for a certain time. Many reasons can cause this problem such as surge in traffic, security flaws, etc. This can prove detrimental to your site’s success.
That is why website monitoring is necessary. It will help you in finding the root cause behind the website crash, so it can be fixed instantly. Choosing for a monitoring solution will help you in getting updates in the event of downtime.
Boosts Search Engine Rankings
Improved eCommerce website performance is essential for uplifting search engine indexing. If your website takes more than three seconds to load, it can lead to a negative user experience, and badly impact your ranking as well.
Therefore, monitoring the website will help you in achieving the superior performance. You can conduct the speed test on your site using tools to find out the elements that are slowing down the speed. When you work on them, your rankings will get significantly improved.
Maximizes Site’s Security
Security is the top concern for every eCommerce website owner. Due to the rising cases of cyber-attacks, it is required to implement security measures for making your site hack-proof. Ignoring this part can make your site vulnerable to security threats.
With website monitoring services, all the threats will be detected faster such as malware, spams, phishing attempts, etc. So, you can act upon them immediately.
Increases Customer Retention Rate
Launching your eCommerce website is not enough to grow in the market. Website maintenance is equally required to keep it functional and deliver optimum performance. This will lead to happy and satisfied customers.
To retain your customers, your website should deliver high-grade performance throughout. You need to check its uptime, and functionality like shopping carts, contact form, and payment systems are working as intended.
Prevents Sale Loss
Even business aims for maximum profitability. But, the biggest obstruction is the website downtime. Even a second of downtime can cost any eCommerce website heavily that gets translated into loss of revenue.
To combat this problem, checking the website uptime with a suitable tool is strongly recommended. You will get notified whenever your site is about to crash, and make you to take preventive measures. Thus, avoiding loss of sales.