{"id":2318,"date":"2019-01-16T19:20:38","date_gmt":"2019-01-16T13:50:38","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=2318"},"modified":"2025-02-24T14:22:40","modified_gmt":"2025-02-24T08:52:40","slug":"best-practices-to-create-a-multilingual-website-for-your-business","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/best-practices-to-create-a-multilingual-website-for-your-business","title":{"rendered":"Best Practices to Create a Multilingual Website for Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/best-practices-to-create-a-multilingual-website-for-your-business\/#Best_Practices_to_Convert_More_Visitors_into_Customers_and_Sales\" title=\"Best Practices to Convert More Visitors into Customers and Sales\">Best Practices to Convert More Visitors into Customers and Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/best-practices-to-create-a-multilingual-website-for-your-business\/#Boost_Your_Brand_Consistently_and_Spread_a_Global_Message\" title=\"Boost Your Brand Consistently and Spread a Global Message:\">Boost Your Brand Consistently and Spread a Global Message:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/best-practices-to-create-a-multilingual-website-for-your-business\/#Stand_Out_from_the_Crowd_with_an_Attractive_Multilingual_Website_Design\" title=\"Stand Out from the Crowd with an Attractive Multilingual Website Design:\">Stand Out from the Crowd with an Attractive Multilingual Website Design:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/best-practices-to-create-a-multilingual-website-for-your-business\/#Offer_Instant_Translation\" title=\"Offer Instant Translation:\">Offer Instant Translation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.idslogic.com\/blog\/best-practices-to-create-a-multilingual-website-for-your-business\/#Check_for_Duplicate_Pages_in_the_Menu_Bar\" title=\"Check for Duplicate Pages in the Menu Bar:\">Check for Duplicate Pages in the Menu Bar:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"color: #000000; font-size: 14pt;\">Even though English is the most widely used international language, there are more than 7000 other languages spoken all around the world. Having worked as a software consultant for the past 15 years, I have seen many of my clients having the requirement to create a multilingual website so that they can target a huge audience base and expand their business.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">To make your project successful, I will discuss with you some best practices that you should follow to convert more potential visitors to customers and sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_to_Convert_More_Visitors_into_Customers_and_Sales\"><\/span><span style=\"font-size: 18pt; color: #008000;\">Best Practices to Convert More Visitors into Customers and Sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Brand_Consistently_and_Spread_a_Global_Message\"><\/span><span style=\"color: #993300; font-size: 16pt;\"><strong>Boost Your Brand Consistently and Spread a Global Message:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000; font-size: 14pt;\">\u00a0Consistency is the key to success when creating and managing a <span style=\"color: #008080;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/multilingual-website-development\/\">multilingual website development<\/a><\/span><span style=\"color: #000000;\">.<\/span><\/span> And this ensures that all the visitors have the same look and feel of the site, intuitive UX irrespective of language or locale. Across all the markets, you will want to promote the same brand and also convey the same business message to all and provoke similar actions. <\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">It is through cross functional expertise, through planning and intelligent, multilingual web design that you can offer the experience that your visitors deserve with a consistent look and feel.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Stand_Out_from_the_Crowd_with_an_Attractive_Multilingual_Website_Design\"><\/span><span style=\"color: #993300; font-size: 16pt;\"><strong>Stand Out from the Crowd with an Attractive Multilingual Website Design: <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000; font-size: 14pt;\">It is only by creating attractive designs and exceptional global UX that you can stand out of the crowd.\u00a0 But for this, you have to follow some essential elements while building your multilingual web designs.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><span style=\"font-size: 14pt;\"><strong>1-<\/strong> Choose global templates for a consistent global brand image as it helps to run campaigns and content to meet specific needs and preferences.<\/span><span style=\"font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: 14pt;\"><strong>2-<\/strong> Design a global gateway for the users as it is a navigation system directing the users to specific versions of the site.<\/span><span style=\"font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: 14pt;\"><strong>3-<\/strong> Create a website that can accommodate a wide range of global internet speeds so that your users don\u2019t have to wait for a graphic or heavy content page load.<\/span><span style=\"font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: 14pt;\"><strong>4-<\/strong> Format date and time conventions to support worldwide variations, so that the users are not confused about the timings displayed on the site.<\/span><span style=\"font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: 14pt;\"><strong>5-<\/strong> Use icons and images that are culturally appropriate and relevant so that they are not offensive in other cultures.<\/span><span style=\"font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\"><strong>6-<\/strong> Develop flexible UIs and get them reviewed by any publishing specialist so that the site navigation menus, call to action buttons and etc. are placed perfectly.<\/span><\/p><\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Instant_Translation\"><\/span><span style=\"color: #993300; font-size: 16pt;\"><strong>Offer Instant Translation: <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000; font-size: 14pt;\">If expanding to newer countries and regions is your next big step for your business, then it is likely that your site content was written in one or two languages. In order to offer a quick translation of your multilingual site, you can hire a professional to translate your site\u2019s content, but this can be difficult at times and also an expensive project. <\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Creating multilingual websites using the Google Translate may be considered as a faux pas, but choosing a machine translation often makes the process cheaper and faster than any other alternative.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read:\u00a0<\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/the-ultimate-seo-checklist-of-a-multilingual-website\">The Ultimate SEO Checklist of a Multilingual Website<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Check_for_Duplicate_Pages_in_the_Menu_Bar\"><\/span><span style=\"color: #993300; font-size: 16pt;\"><strong>Check for Duplicate Pages in the Menu Bar:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000; font-size: 14pt;\">If you want to manually translate the text on the site, then how will you create a site with multiple pages in different languages? At the same time, you will simply hate to see the menu bar with 3 home pages in 3 different languages. 3 or more versions will surely overload the menu bar and reduce the user experience of the visitors. This is what you should avoid.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though English is the most widely used international language, there are more than 7000 other languages spoken all around the world. Having worked as a software consultant for the past 15 years, I have seen many of my clients&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317,1],"tags":[562,716,563],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-uncategorized","tag-create-multilingual-websites","tag-multilingual-website-development","tag-multilingual-website-development-company"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/2318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=2318"}],"version-history":[{"count":4,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/2318\/revisions"}],"predecessor-version":[{"id":10514,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/2318\/revisions\/10514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=2318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=2318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=2318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}