{"id":2627,"date":"2019-03-19T13:18:00","date_gmt":"2019-03-19T07:48:00","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=2627"},"modified":"2025-02-24T18:41:34","modified_gmt":"2025-02-24T13:11:34","slug":"essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store","title":{"rendered":"Essential Guide to Customer Segmentation for Your Magento Ecommerce Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store\/#What_is_Customer_Segmentation_in_Ecommerce\" title=\"What is Customer Segmentation in Ecommerce?\">What is Customer Segmentation in Ecommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store\/#How_Much_Time_do_You_Spend_Each_Month_on_Ecommerce_Segmentation_Marketing\" title=\"How Much Time do You Spend Each Month on Ecommerce Segmentation Marketing?\">How Much Time do You Spend Each Month on Ecommerce Segmentation Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store\/#What_You_Will_Discover_in_You_Magento_Ecommerce_Business_with_Customer_Segmentation\" title=\"What You Will Discover in You Magento Ecommerce Business with Customer Segmentation?\">What You Will Discover in You Magento Ecommerce Business with Customer Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store\/#External_Sources_that_You_should_Use_to_Collect_Consumer_Data_for_Your_Magento_Store\" title=\"External Sources that You should Use to Collect Consumer Data for Your Magento Store\">External Sources that You should Use to Collect Consumer Data for Your Magento Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store\/#How_to_Keep_Consumer_Segmentation_Fresh_for_Your_Magento_Store\" title=\"How to Keep Consumer Segmentation Fresh for Your Magento Store?\">How to Keep Consumer Segmentation Fresh for Your Magento Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.idslogic.com\/blog\/essential-guide-to-customer-segmentation-for-your-magento-ecommerce-store\/#Maximize_Your_Consumer_Segmentation_Success_with_Magento_Ecommerce\" title=\"Maximize Your Consumer Segmentation Success with Magento Ecommerce:\">Maximize Your Consumer Segmentation Success with Magento Ecommerce:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: 14pt;\">Imagine that you have ordered Pizza for your friends.\u00a0 Now, it can be served to you in different ways, the way you prefer to have it: in a box, on a plate or a tray, as a platter or in pieces.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">These different means of presenting something as per the needs of the customer are actually done by categorizing the customers into smaller groups that have something or the other in common.<\/span><\/p>\n<blockquote><p><span style=\"color: #000080; font-size: 18pt;\"><em><strong>&#8220;Segmenting and being relevant and responding adequately to the customer\u2019s actions is the base of personalized marketing.&#8221;<\/strong><\/em><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14pt;\">Personalized marketing also applies to Magento Ecommerce stores where the aim is to target desired customers and offer them services that they are actually looking for.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">But most merchants often believe that mass marketing will bring them more sales and customers, but the fact is that it is a costly, unproductive and time consuming approach to deal with.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Using the concepts of customer segmentation and targeting relevant customers in the digital sphere for your Magento store is beneficial.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Customer_Segmentation_in_Ecommerce\"><\/span><span style=\"color: #008000; font-size: 18pt;\">What is Customer Segmentation in Ecommerce?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #000080;\"><em>&#8220;Customer segmentation is a powerful marketing tool that allows the company to divide their online store visitors into groups and then develop a highly focused marketing approach towards each group.&#8221;<\/em><\/span><\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14pt;\">The tool allows you to develop a deeper understanding of the customers and then discover the facts that makes them tick.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">When your <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/magento-ecommerce-development\/\">Magento development partner<\/a><\/span> implements customer segmentation, it helps to arrange your visitors into distinct sub-groups, to whom relevant marketing messages can be sent.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The result is often a better response rate to such communications.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Time_do_You_Spend_Each_Month_on_Ecommerce_Segmentation_Marketing\"><\/span><span style=\"color: #008000; font-size: 18pt;\">How Much Time do You Spend Each Month on Ecommerce Segmentation Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Once you have started your <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/store.idslogic.com\/\">Magento Ecommerce store<\/a><\/span>, you may have successfully convinced some hundreds of people to purchase your products or services.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">However, the truth is that most store owners don\u2019t even have a clear understanding of who their customers are and how they can market to them effectively.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Let\u2019s Share Some Facts Here:<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A customer segmentation survey was conducted by Receiptful for 252 ecommerce store owners and 73% respondents stated that they never used customer segmentation in their business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2628\" src=\"https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Customer-Segmentation-Survey.jpg\" alt=\"Customer Segmentation Survey\" width=\"823\" height=\"400\" srcset=\"https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Customer-Segmentation-Survey.jpg 823w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Customer-Segmentation-Survey-300x146.jpg 300w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Customer-Segmentation-Survey-768x373.jpg 768w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Customer-Segmentation-Survey-560x272.jpg 560w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Now the remaining 27% who used this marketing means had different ways of using it.<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\">23% spent an hour or less every month on it<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">44% spent time between 2-5 hours a month<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">9% spent around 6-10 hours<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">12% spend more than 10 hours<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">12% replied \u201cI don\u2019t know\u201d.<\/span><\/li>\n<\/ol>\n<blockquote><p><span style=\"color: #000080; font-size: 14pt;\"><em><strong>&#8220;For many Magento ecommerce entrepreneurs, consumer segmentation is often an afterthought.\u00a0 But studies have revealed that even a small attempt can have a great impact on your marketing performance and sales.&#8221;<\/strong><\/em><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14pt;\">When Lenevo, the computing giant realized that more than 40% of their online audience included new and unknown visitors, the company decided to partner with the analytics firm Neustar to consider segmentation of its visitors into different categories.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The result was that order conversions grew by 40% and the average revenue per visitors increased by 25%.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"color: #003366; font-size: 14pt;\"><strong><span style=\"color: #800000;\">Did You Know:\u00a0<\/span>Emails with personalized subject lines are 26% more likely to be viewed by customers?<\/strong><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<h4><span style=\"color: #003300; font-size: 14pt;\">Here are the Basic Segmentation Factors that will Help You to Categorize Your Visitors:<\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">Now that you are aware of some real statistics, you must be thinking to implement it in your Magento store. So, where to start with it?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Do you know how to filter your customers or identify them based on the categories? Here is a list:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Demographic:<\/strong><\/span> This helps to divide the customers based on the variables like gender, age, family size, religion, income, occupation, marital status, nationality and etc.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Geographic:<\/strong><\/span> You can divide your visitors based on the locations and other factors that includes: by city, state, country, population density, and on climate or region of any country.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Behavioral:<\/strong><\/span> You can group your buyers in the store based on their mutual buying behavior patterns that include page views, product benefits sought, previous purchase, shipping or payment methods and etc.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Lifestyle:<\/strong> <\/span>\u00a0Your <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/magento-ecommerce-development\/\">Magento development partner<\/a><\/span> can also help to divide the visitors based on recreation and entertainment activities, cultural practices, community or social values.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>High Spenders:<\/strong> <\/span>Every online shop has some customers who spend a lot more than the average. You can categorize them as high spenders as they help in making better profits than others.<\/span><\/p>\n<div style=\"margin: 40px auto; border: 2px solid #f46f25; padding: 20px 25px; border-radius: 6px; background: 0;\"><span style=\"color: #003366; font-size: 14pt;\"><strong>Magento development companies that identify the unmet customer needs can outperform the competition by developing appealing products and services and extract maximum value from both low and high profit customers.<\/strong><\/span><\/div>\n<hr \/>\n<h4><span style=\"color: #003300; font-size: 14pt;\">Why is Segmentation so Important for Magento Ecommerce Store Owners?<\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">Even a few years back, online store owners often focused their marketing efforts around appealing to the average buyers and in attracting large numbers of site visitors to their stores as much as possible.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">But now customers are becoming more and more sophisticated in their shopping choices and the one size fits all marketing approach is no more effective.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Targeting the wrong customer will not only cost you more, but will also reduce the conversion rates, order values and profit margins. And targeting the right buyers with segmentation will help to:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\">Improve ranking in the market<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Build brand identity<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Retain more customers<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Better customer relationships<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Word of mouth advertising<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Develop channels of distribution<\/span><\/li>\n<\/ol>\n<div style=\"margin: 40px auto; border: 2px solid #f46f25; padding: 20px 25px; border-radius: 6px; background: 0;\">\n<p style=\"display: inline-block; vertical-align: middle; width: 62%;\"><span style=\"color: #003366; font-size: 14pt;\"><strong>Magento Extensions that will Rock Your Ecommerce World<\/strong><\/span><\/p>\n<div style=\"display: inline-block; vertical-align: middle; width: 36%;\"><span style=\"font-size: 14pt;\"><a style=\"padding: 10px 22px; margin-bottom: 0; line-height: 1.3em; text-align: center; text-decoration: none; vertical-align: middle; cursor: pointer; color: #ffffff; background-color: #f46f25; -moz-border-radius: 3px; -webkit-border-radius: 3px; border-radius: 3px; display: block;\" href=\"https:\/\/store.idslogic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit Our Magento Store Today!<\/a><\/span><\/div>\n<\/div>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"What_You_Will_Discover_in_You_Magento_Ecommerce_Business_with_Customer_Segmentation\"><\/span><span style=\"color: #008000; font-size: 18pt;\">What You Will Discover in You Magento Ecommerce Business with Customer Segmentation?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Expert Magento development companies in the U.K or India can help you with clear statistics about segmentation and its benefits. Their expertise in Magento ecommerce often helps to adopt the best approach that leads to growing market opportunities.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In case you are still not satisfied with the advantages that buyer segmentation offers, here are some more insights from Magento experts that will help you in your business.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Related Blog:\u00a0<\/strong><\/span><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/secret-tips-to-optimize-magento-conversion-strategies-to-boost-ecommerce-sales\">Secret Tips to Optimize Magento Conversion Strategies to Boost Ecommerce Sales<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">A thorough analysis of who your potential buyers are, will help you identify common themes among distinct segments. Here is what you will discover:<\/span><\/p>\n<p><strong><span style=\"color: #003366; font-size: 14pt;\">Upsell Opportunities:<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Magento integration with customer segmentation module helps to reveal the patterns in individual purchasing behavior. This helps to observe the latest trends that apply to multiple visitors.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">And as a store owner, this is a great opportunity to upsell those shoppers having similar choice.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Identify Products that are Bad for Business:<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you have better data that describes your consumers, you will find that there are some useless products which are bad for your business.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">For example,<\/span><\/p>\n<blockquote><p><span style=\"color: #000080; font-size: 14pt;\"><em><strong>&#8220;Selling poor quality products may attract the wrong type of customers who may never return for repeat purchases.&#8221;<\/strong><\/em><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14pt;\">This will help you to discontinue selling some products that are not very profitable and reallocate the resources.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Recognize Old and Inactive Customers:<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It often takes a lot of effort to acquire a new sale than to retain an existing one. Store owners don\u2019t give much attention to idle or inactive buyer.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">But repeat purchasers often are most profitable for business owners. Unfortunately, inactive or repeat shoppers don\u2019t top to the store owner\u2019s priority list.<\/span><\/p>\n<p><a href=\"https:\/\/www.idslogic.com\/wp-content\/uploads\/2015\/10\/How-you-can-enhance-your-online-business-with-magento.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2633\" src=\"https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Magento-Store.png\" alt=\"Magento Store\" width=\"684\" height=\"72\" srcset=\"https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Magento-Store.png 684w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Magento-Store-300x32.png 300w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/Magento-Store-560x59.png 560w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Reactivating them can easily be your biggest growth opportunities, since they have already liked your business and have used your product.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"External_Sources_that_You_should_Use_to_Collect_Consumer_Data_for_Your_Magento_Store\"><\/span><span style=\"color: #008000; font-size: 18pt;\">External Sources that You should Use to Collect Consumer Data for Your Magento Store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">The more information that you gather about your customers, the more efficiently you will be able to meet their specific needs.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Besides the transaction database there are a few external sources that can help you to collect some important data about your customers.<\/span><\/p>\n<p><strong><span style=\"color: #003366; font-size: 14pt;\">Census Data:<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Doing a little bit of extra research can help you collect a wide range of important demographic information regarding your Magento store visitors.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Also Read:\u00a0<\/strong><\/span><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/migrating-from-magento-1-to-magento-2-know-how-to-boost-your-web-performance\">Migrating from Magento 1 To Magento 2? Know How to Boost Your Web Performance<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">Using some tools can help you access the statistics for a particular area, their income level, ethnicity and etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Surveys and market research:<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Conducting independent market research or doing a survey about your shoppers can help to collect richer data like: buyer\u2019s lifestyles, activities, shopping preferences, attitudes and etc.<\/span><\/p>\n<p><strong><span style=\"color: #003366; font-size: 14pt;\">Web Analytics:<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Our Magento experts operating from India and the U.K can help you with web analytics that provide the retail site owners with data about the device used to access the site, customer\u2019s geo location, number of times they have visited the site and etc.<\/span><\/p>\n<div style=\"margin: 40px auto; border: 2px solid #f46f25; padding: 20px 25px; border-radius: 6px; background: 0;\">\n<div style=\"display: inline-block; vertical-align: width: 62%;\"><span style=\"color: #003366; font-size: 14pt;\"><strong>Data service providers can offer their clients a wide range of information about the customers based on their email addresses.<\/strong><\/span><\/div>\n<\/div>\n<p><strong><span style=\"color: #003366; font-size: 14pt;\">Cookies:<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">You can also use cookies to track your visitor\u2019s behavior as they shop from your store and collect some important information about the customers.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Cookies help to collect data related to browsing history, age, page views, education and etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Browsing Devices:<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another important way to collect useful consumer data is by detecting the browsing device that is used to access your Magento ecommerce site. Earlier, visitors used to access the site from their desktop or laptops, but today they are accessing through mobile devices and tablets.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Keep_Consumer_Segmentation_Fresh_for_Your_Magento_Store\"><\/span><span style=\"color: #008000; font-size: 18pt;\">How to Keep Consumer Segmentation Fresh for Your Magento Store?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">It is very important to review and refine your consumer segments regularly because their behavior, perceptions and needs may change from time to time. To update and expand your customer data, you should:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Avoid Adding Individual Visitors to More than a Segment:<\/strong> <\/span>Customers who get personalized marketing messages often lead to positive experiences. But bombarding them with multiple offers because of overlapping segments can often lead to disengagement and poor satisfaction.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Find Opportunities to Tailor Your Product, Services and Offers:<\/strong> <\/span>The more you meet specific consumer needs with proper anticipation, the more you will have referrals and repeat customers.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Each Segment Should Have Clearly Defined Preferences:<\/strong> <\/span>This will help you in planning sales volume and in marketing products or services based on preferences. This also helps to customize the products and offer the best shopping experience to the buyers.<\/span><\/p>\n<p><a href=\"https:\/\/www.idslogic.com\/magento-2-0-development\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2632 size-full\" src=\"https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/magento-2-development-with-ids-logic-1.png\" alt=\"magento-2-development-with-ids-logic\" width=\"823\" height=\"100\" srcset=\"https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/magento-2-development-with-ids-logic-1.png 823w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/magento-2-development-with-ids-logic-1-300x36.png 300w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/magento-2-development-with-ids-logic-1-768x93.png 768w, https:\/\/www.idslogic.com\/blog\/wp-content\/uploads\/2019\/03\/magento-2-development-with-ids-logic-1-560x68.png 560w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/a><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Maximize_Your_Consumer_Segmentation_Success_with_Magento_Ecommerce\"><\/span><span style=\"color: #008000; font-size: 18pt;\">Maximize Your Consumer Segmentation Success with Magento Ecommerce:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Having powered more than 250,000 businesses globally, Magento ecommerce is a leading platform that empowers merchants to successfully personalize the shopping experience of the buyers.<\/span><\/p>\n<div style=\"margin: 40px auto; border: 2px solid #f46f25; padding: 20px 25px; border-radius: 6px; background: 0;\">\n<p style=\"display: inline-block; vertical-align: middle; width: 62%;\"><span style=\"color: #003366; font-size: 14pt;\"><strong>Are You Looking for Magento Development Solutions?<\/strong><\/span><\/p>\n<div style=\"display: inline-block; vertical-align: middle; width: 36%;\"><span style=\"font-size: 14pt;\"><a style=\"padding: 10px 22px; margin-bottom: 0; line-height: 1.3em; text-align: center; text-decoration: none; vertical-align: middle; cursor: pointer; color: #ffffff; background-color: #f46f25; -moz-border-radius: 3px; -webkit-border-radius: 3px; border-radius: 3px; display: block;\" href=\"https:\/\/www.idslogic.com\/magento-development\/\" target=\"_blank\" rel=\"noopener noreferrer\">Call us today!<\/a><\/span><\/div>\n<\/div>\n<p><span style=\"font-size: 14pt;\">Its powerful features let you group your visitors and contribute to overall sales and profits.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">We at IDS Logic have more than 11 years of experience in working with various Magento clients and have successfully delivered their projects on time. Whatever be your needs, we can help you grow and scale with confidence.<\/span><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Imagine that you have ordered Pizza for your friends.\u00a0 Now, it can be served to you in different ways, the way you prefer to have it: in a box, on a plate or a tray, as a platter or in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10132,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[550],"tags":[782,781,289],"class_list":["post-2627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento","tag-boost-ecommerce-sale","tag-customer-segmentation-guide","tag-magento-development-company"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/2627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=2627"}],"version-history":[{"count":16,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/2627\/revisions"}],"predecessor-version":[{"id":10612,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/2627\/revisions\/10612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/10132"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=2627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=2627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}