{"id":4066,"date":"2019-12-05T17:10:30","date_gmt":"2019-12-05T11:40:30","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=4066"},"modified":"2025-02-26T13:46:54","modified_gmt":"2025-02-26T08:16:54","slug":"want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing","title":{"rendered":"Want to Set a Great Customer Connection? Here\u2019s What Elite Ecommerce Brands Are Doing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing\/#Create_a_Meaningful_Connection_Between_the_Customers_and_the_Employees\" title=\"Create a Meaningful Connection Between the Customers and the Employees:\">Create a Meaningful Connection Between the Customers and the Employees:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing\/#Act_Like_Brands_that_have_been_Digital_since_the_Beginning\" title=\"Act Like Brands that have been Digital since the Beginning:\">Act Like Brands that have been Digital since the Beginning:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing\/#Choose_to_Offer_a_Seamless_Omni-Channel_Experience\" title=\"Choose to Offer a Seamless Omni-Channel Experience:\">Choose to Offer a Seamless Omni-Channel Experience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing\/#Create_a_Consistent_Online_and_Offline_Experience\" title=\"Create a Consistent Online and Offline Experience:\">Create a Consistent Online and Offline Experience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.idslogic.com\/blog\/want-to-set-a-great-customer-connection-heres-what-elite-ecommerce-brands-are-doing\/#Use_the_Power_of_Emotional_Designing\" title=\"Use the Power of Emotional Designing:\">Use the Power of Emotional Designing:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: 14pt;\">Ecommerce marketers who are driving their online promotions are now facing great obstacles because of increased market competition, higher customer expectations and a floating customer base. But remember, with struggle comes progress and so ecommerce business owners are creating a path where they can easily communicate with their customers and keep them engaged.<\/span><\/p>\n<p><span style=\"font-size: 18pt; color: #333399;\">But what are elite brands doing differently from others that\u2019s helping them to stay ahead of the market competition?\u00a0 And how can e-store owners learn from them before facing similar issues?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here in this blog, we have discussed five crucial strategies that companies should follow to create and maintain a great connection and brand loyalty.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Meaningful_Connection_Between_the_Customers_and_the_Employees\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong><span style=\"font-size: 18pt;\">Create a Meaningful Connection Between the Customers and the Employees:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">If you are genuinely looking to foster an environment for engagement between the customers and the employees, then the key is to offer them with the tools to make an emotional and real connection with the customers. Companies delivering great customer experience often have employees who are more engaged and have experience of a unique set of circumstances and perspectives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Act_Like_Brands_that_have_been_Digital_since_the_Beginning\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong><span style=\"font-size: 18pt;\">Act Like Brands that have been Digital since the Beginning:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Another great way by which ecommerce brands are building closer connections with their buyers is to emulate companies who have been digital since the beginning and have built their online businesses successfully. For example, <a href=\"\/ecommerce\/\"><span style=\"color: #ff0000;\">ecommerce companies in India<\/span><\/a> can learn from digital first ecommerce brands like Amazon and Flipkart. The reason being that, these firms have already solved various customer pain points and have successfully moved forward. They offer a consistent user experience and a customer friendly way of handling their services and maintain a large market share.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_to_Offer_a_Seamless_Omni-Channel_Experience\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong><span style=\"font-size: 18pt;\">Choose to Offer a Seamless Omni-Channel Experience:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Today\u2019s consumers often have a wide range of touchpoints with most brands. From searching their product to interacting with chatbots, they want everything smooth and easy. Since each touchpoint offers an opportunity to the companies to earn or lose the loyalty of the shoppers, it is better to offer a seamless omni-channel experience.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read: <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/how-augmented-reality-will-reshape-the-future-of-ecommerce-business\">How Augmented Reality will be Used to Customize the User Experience<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">As customers have high expectations and a low tolerance for bad experiences, brands cannot afford to ignore the details that make the customer journey. Top brands are now investing both time and money to understand their customers and ensure a positive outcome across all touchpoints.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Consistent_Online_and_Offline_Experience\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong><span style=\"font-size: 18pt;\">Create a Consistent Online and Offline Experience:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Another most important point that<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/store.idslogic.com\/\" target=\"_blank\" rel=\"noopener\"> ecommerce store<\/a><\/span> owners often neglect is to focus much on their online experience and neglecting the gains that they could make from improved offline channels. It is only when the customers feel that they are receiving a great service across all the interactions with the company that they will be able to ensure customer loyalty and also avoid the problem of competing solely on the price of their service.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_the_Power_of_Emotional_Designing\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong><span style=\"font-size: 18pt;\">Use the Power of Emotional Designing:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Emotions are not something that can come up in the boardroom. They are always subject to changes and are also hard to quantify. Emotions help to bind the customers and brands together. Top ecommerce brands choose specific advertising means that are highly focused on the users and their emotions that they have experienced throughout their life.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read: <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/how-artificial-intelligence-can-help-a-magento-ecommerce-store\">How Artificial Intelligence Can Help a Magento Ecommerce Store<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">Emotions play a great role in maintaining customer loyalty and about 95% of the purchasing decisions are driven by emotion. This statistic by Forrester\u2019s 2019 CX index highlights the importance why ecommerce store owners should go beyond providing a product or service. Brands today understand the importance of building a relationship with their customers as it helps to increase reliability, trust and emotional connection.\u00a0 Proper CX designs can help to focus on these and address the touchpoints along the shopping journey.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce marketers who are driving their online promotions are now facing great obstacles because of increased market competition, higher customer expectations and a floating customer base. But remember, with struggle comes progress and so ecommerce business owners are creating a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[272,453,312],"class_list":["post-4066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-website-development","tag-ecommerce-development","tag-ecommerce-website-development","tag-ecommerce-website-development-company"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=4066"}],"version-history":[{"count":4,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4066\/revisions"}],"predecessor-version":[{"id":11067,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4066\/revisions\/11067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/4067"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=4066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=4066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=4066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}