{"id":4284,"date":"2020-01-06T18:19:45","date_gmt":"2020-01-06T12:49:45","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=4284"},"modified":"2025-02-26T12:52:30","modified_gmt":"2025-02-26T07:22:30","slug":"headless-technology-the-strategy-that-ecommerce-retailers-use-to-win-big","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/headless-technology-the-strategy-that-ecommerce-retailers-use-to-win-big","title":{"rendered":"Headless Technology:  The Strategy That Ecommerce Retailers Use to Win Big"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/headless-technology-the-strategy-that-ecommerce-retailers-use-to-win-big\/#How_Headless_Technology_Works\" title=\"How Headless Technology Works?\">How Headless Technology Works?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/headless-technology-the-strategy-that-ecommerce-retailers-use-to-win-big\/#How_Headless_Technology_can_Help_Ecommerce_Business\" title=\"How Headless Technology can Help Ecommerce Business?\">How Headless Technology can Help Ecommerce Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/headless-technology-the-strategy-that-ecommerce-retailers-use-to-win-big\/#Endless_Customization_Options\" title=\"Endless Customization Options:\">Endless Customization Options:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/headless-technology-the-strategy-that-ecommerce-retailers-use-to-win-big\/#Flexibility_and_Adaptability\" title=\"Flexibility and Adaptability:\">Flexibility and Adaptability:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: 14pt;\">As the online shopping market is exponentially growing, the digitally savvy consumers are expecting a seamless experience than ever before. today ecommerce is common and shopping experiences are heavily personalized as well as customized. Whether the customer is making a purchase online or in store, an uninterrupted experience is what they want. Decoupling the front end from the backend helps to deliver the much needed flexibility.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In response to the demands of the consumers, brands have implemented tactics and technologies, so that they can offer hyper personalization, flexible payment plans, live chats and etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #008000;\"><strong><span style=\"font-size: 18pt;\">Understanding the Headless Commerce Architecture:<\/span> <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The headless architecture, underpins the <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/ecommerce\/\">ecommerce solution<\/a><\/span> with the headless content management capabilities. This means that the CMS manages, stores and delivers the content without a front end delivery layer. It is with the headless platform that the front end, which is usually a template or a theme has been decoupled and removed leaving aside the backend. The ecommerce developers can then use the APIs to deliver things like blog posts, customer reviews, products to any device or screen while the front end ecommerce developers can work on presenting the content using any framework of their choice.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Headless_Technology_Works\"><\/span><span style=\"font-size: 18pt; color: #008000;\"><strong>How Headless Technology Works?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">In the headless system, the frontend and the backend layers are separate but the API acts as a bridge of communication between both of them. The headless ecommerce system works by passing a request between the application layer and the presentation layer through web services or API calls. Suppose a customer wants to purchase a product. He then clicks on the \u201cBuy\u201d button. The presentation layer or the front end will send an API request to the backend or the application layer in order to process the order. At the same time, the application layer will also send another API request to the presentation layer to display the status of the order to the buyer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Headless_Technology_can_Help_Ecommerce_Business\"><\/span><span style=\"font-size: 14pt; color: #008000;\"><strong><span style=\"font-size: 18pt;\">How Headless Technology can Help Ecommerce Business?<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Endless_Customization_Options\"><\/span><span style=\"font-size: 16pt; color: #003366;\"><strong>Endless Customization Options:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">With the headless technology,<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/ecommerce\/\"> ecommerce development companies in India<\/a><\/span> or the UK, can design the frontend UI of their choice. This allows them with superior control over the UI for both the users and the admins. With a decoupled front end and backend, ecommerce developers can create a customized checkout flow that best fits the products, niche and also your brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Flexibility_and_Adaptability\"><\/span><span style=\"font-size: 16pt;\"><strong><span style=\"color: #003366;\">Flexibility and Adaptability:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Since the headless commerce already has a decoupled front end and the back end, it creates huge possibilities for custom ecommerce solutions when required. To make any changes, you need to take the help of a front end developer and the changes either big or small can be done. Even though the customer demands may change over time, they still can receive a consistent customer experience across all channels and devices.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read: <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/how-augmented-reality-will-reshape-the-future-of-ecommerce-business\">How Augmented Reality will be Used to Customize the User Experience<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 16pt;\"><strong><span style=\"color: #003366;\">Helps to Remain Competitive:<\/span> <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A headless ecommerce development allows the developers to deploy a rapid update without creating a heavy impact on the back end system. The changes can be made easily to coincide with the speed of the consumer technology. Most major ecommerce platforms like Magento, OpenCart, WooCommerce, roll out an update every few months and with a decoupled architecture, you don\u2019t have to roll out an update to the entire system, but only part of it, thereby delivering the customer need more quickly. This ultimately helps to stay competitive.<\/span><\/p>\n<p><span style=\"font-size: 16pt;\"><strong><span style=\"color: #003366;\">Deliver Interactive Content:<\/span> <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Since your ecommerce site is not restricted to a template or a theme, with headless ecommerce, you have more room for creativity and deliver content that is interactive and satisfies the user needs. This means it is easier to implement a quiz that is personalized or even build a product page that allows the consumers to customize their own products based on materials and other features.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Headless Commerce is helping business owners to adapt to the ways consumers are using their mobile or web apps while offering a rich user experience. Whether it is integrating a voice recognition or a chatbot, it helps with seamless integration and allows the companies to reach the customer anywhere.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read: <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/blog\/how-artificial-intelligence-can-help-a-magento-ecommerce-store\">How Artificial Intelligence Can Help a Magento Ecommerce Store<\/a><\/span><\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>As the online shopping market is exponentially growing, the digitally savvy consumers are expecting a seamless experience than ever before. today ecommerce is common and shopping experiences are heavily personalized as well as customized. Whether the customer is making a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[984,272,313,388],"class_list":["post-4284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-website-development","tag-ecommerce-developers","tag-ecommerce-development","tag-ecommerce-development-companies","tag-ecommerce-solution"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=4284"}],"version-history":[{"count":3,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4284\/revisions"}],"predecessor-version":[{"id":11028,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4284\/revisions\/11028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/4285"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=4284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=4284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=4284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}