{"id":4366,"date":"2020-02-05T14:54:20","date_gmt":"2020-02-05T09:24:20","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=4366"},"modified":"2024-05-07T17:59:21","modified_gmt":"2024-05-07T12:29:21","slug":"sitefinity-features-that-help-build-marketing-strategies-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/sitefinity-features-that-help-build-marketing-strategies-to-boost-sales","title":{"rendered":"Sitefinity Features That Help Build Marketing Strategies to Boost Sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/sitefinity-features-that-help-build-marketing-strategies-to-boost-sales\/#Crucial_Information_That_You_Need_to_Gather_Include\" title=\"Crucial Information That You Need to Gather Include:\">Crucial Information That You Need to Gather Include:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/sitefinity-features-that-help-build-marketing-strategies-to-boost-sales\/#How_Sitefinity_helps\" title=\"How Sitefinity helps:\">How Sitefinity helps:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: 14pt;\">Creating and maintaining a digital marketing strategy that works together with the website has always been a challenging task for the website owners. But today, we have numerous CMSes in the market that has come up with the latest features that help the marketers and the sales team to build a solid marketing plan that empowers them to be more productive by generating higher sales.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sitefinity CMS has been in the market for a long time and with years, it has come up with some latest features that has allowed the users to create marketing strategies that really work.\u00a0 If your business is an online store, then the best means to drive online sales is by implementing an eCommerce marketing strategy. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">But how can you increase your online store visibility, convert your visitors to customers and drive engagement?\u00a0<\/span><\/p>\n<p><em><span style=\"font-size: 14pt;\">Here in this blog, I have discussed some tips of using Sitefinity to establish your marketing objectives.<\/span><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crucial_Information_That_You_Need_to_Gather_Include\"><\/span><span style=\"font-size: 14pt; color: #008000;\"><strong>Crucial Information That You Need to Gather Include:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt; color: #003366;\"><strong>Analyze your business process:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Before you prepare a marketing plan for your <a href=\"https:\/\/www.idslogic.com\/sitefinity-development\/\">Sitefinity development<\/a> website, it is crucial to map out exactly how your online store operates. Know the entire purchase process and identify the areas that need improvements. You can streamline the ordering process or increase the product turnover and boost the purchases. It is by establishing the specific and achievable goals that will help you direct your marketing strategy in the right path.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #003366;\"><strong>Personalization and customer segregation<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It is also important to identify your potential customers and what their choices are, shopping habits and payment options. Sitefinity offers multiple gateway payment options and allows customers to browse the site from various digital channels.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> The customer journey can be mapped by using some tools that help to make it easier for the organizations to map out or identify different types of customers and segregate them according to their specifications. This helps the eCommerce store to tailor their marketing strategies so that each customer gets services according to their needs and preferences.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #003366;\"><strong>Research your key competitor\u2019s strategies: <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another most important step that you should take is to do a thorough research on your competitor\u2019s keywords. What seems to be working well for your rival companies? What channels are they focusing on for their marketing strategies? Understanding their work and marketing plans can help you to create a marketing plan that works. <\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read: <\/strong><a href=\"https:\/\/www.idslogic.com\/content-marketing-through-sitefinity-that-helps-business-grow\/\"><span style=\"color: #ff0000;\">Content Marketing Through Sitefinity That Helps Business Grow<\/span><\/a><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">This will help your organization to provide information or message on the digital channels that are dominated by your competitors. If in case there are some other digital channels that your competitors are not using, then you can use the opportunity to be the first one to market on these channels.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Sitefinity_helps\"><\/span><span style=\"font-size: 14pt; color: #008000;\"><strong>How Sitefinity helps: <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt; color: #003366;\"><strong>Create user segments and personalize content<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sitefinity offers features that can help business owners to create user segments based on their preferences and requirements and then use it to personalize the information or the content that are sent to them. <\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><strong>Also Read: <\/strong><a href=\" https:\/\/www.idslogic.com\/maximize-marketing-impact-by-creating-sitefinity-responsive-website\/\"><span style=\"color: #ff0000;\">Maximize Marketing Impact by Creating Sitefinity Responsive Website<\/span><\/a><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">You users can be segmented based on the marketing campaigns, personals and scored leads. It is only after proper segmentation that you can then focus on developing your eCommerce marketing strategy.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #003366;\"><strong>Tracking:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another most important feature that <a href=\"https:\/\/www.idslogic.com\/dedicated-sitefinity-developer\/\">Sitefinity developers<\/a> can use is to track the visitor\u2019s action as they browse the site through the entire website, which includes forums, pages, files, forms and etc. Once all the data is gathered, it can be stored and used to perform essential marketing tasks and build a good plan.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Once all the information has been gathered, it\u2019s time to begin developing your eCommerce marketing strategy. It is by following the outlined points that you can maximize your success as a top eCommerce store.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating and maintaining a digital marketing strategy that works together with the website has always been a challenging task for the website owners. But today, we have numerous CMSes in the market that has come up with the latest features&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[],"class_list":["post-4366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sitefinity"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=4366"}],"version-history":[{"count":2,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4366\/revisions"}],"predecessor-version":[{"id":8683,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4366\/revisions\/8683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/4367"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=4366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=4366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=4366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}