{"id":4942,"date":"2020-09-15T10:31:15","date_gmt":"2020-09-15T05:01:15","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=4942"},"modified":"2025-04-09T17:02:10","modified_gmt":"2025-04-09T11:32:10","slug":"magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking","title":{"rendered":"Magento SEO Best Practices to Follow to Gain Visibility and Ranking"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking\/#What_is_Needed_to_Make_Your_Magento_Ecommerce_Store_Rank_Well\" title=\"What is Needed to Make Your Magento Ecommerce Store Rank Well?\">What is Needed to Make Your Magento Ecommerce Store Rank Well?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking\/#Update_to_the_Latest_Version_of_Magento\" title=\"Update to the Latest Version of Magento:\">Update to the Latest Version of Magento:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking\/#Optimize_the_Magento_SEO_URLs\" title=\"Optimize the Magento SEO URLs\">Optimize the Magento SEO URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking\/#Choose_Proper_Keywords\" title=\"Choose Proper Keywords:\">Choose Proper Keywords:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.idslogic.com\/blog\/magento-seo-best-practices-to-follow-to-gain-visibility-and-ranking\/#Speed_Up_Your_Site\" title=\"Speed Up Your Site:\">Speed Up Your Site:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: 14pt;\">Magento is considered to be one of the most popular and fast growing, open source ecommerce platform that has allowed many online store owners to create innovative and feature rich e-stores that meet the changing demands of the customers as well as add value to business. Whether you are a small startup or a big brand, creating a site that can enhance your online presence and increase the sales conversion is important.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Needed_to_Make_Your_Magento_Ecommerce_Store_Rank_Well\"><\/span><span style=\"font-size: 18pt; color: #008000;\"><strong>What is Needed to Make Your Magento Ecommerce Store Rank Well?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">In order to rank your e-store well in the organic search list, it is important to ensure that the search engines can easily and effectively find all the content and make sense of it and they have certain reasons to rank the content higher than others:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So when it is about Magento SEO, there are three things that need to be considered:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt; color: #003366;\"><strong><span style=\"color: #800000;\">Technology:<\/span>\u00a0<\/strong><\/span><span style=\"font-size: 14pt;\">This is the technical foundation of the website that helps the search engines find and understand the site as effectively as possible and it also helps to set the business for success.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><span style=\"color: #800000;\"><strong>Authority and Trust<\/strong>:<\/span> Links to your sites help to determine the reliability and credibility of your site and this also helps to attract more visitors.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><span style=\"color: #800000;\"><strong>Relevance<\/strong>:<\/span> Identifying the search queries that are relevant to your content is important and this is done by creating the content that is useful and satisfying for the visitors. Good technology is essential to communicate relevancy clearly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">It is also important to check the <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/magento-development\/\">Magento development<\/a><\/span> SEO list and consider some proven Magento SEO strategies to acquire useful knowledge and apply it to your SEO with Magento.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Update_to_the_Latest_Version_of_Magento\"><\/span><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Update to the Latest Version of Magento:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">This is the first tip that everyone should consider<strong>.<\/strong> Updating to the latest Magento version will help to add new features to your ecommerce site and this is one thing that pleases the search engines and helps them to rank a site higher. Other than that, the upgrade to the latest Magento version helps add a lot of enhancement features, which also includes <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/magento-ecommerce-seo-services\/\">Magento SEO<\/a><\/span> performance, bug fixing and helps to strengthen the security. Magento always recommends the users to upgrade the latest release for better SEO performance of sites.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Also Read: <\/strong><a href=\"\/blog\/magento-ecommerce-customer-experience-trends-in-2020\"><span style=\"color: #ff0000;\">Magento Ecommerce Customer Experience Trends in 2020<\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_the_Magento_SEO_URLs\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong>Optimize the Magento SEO URLs<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">If you are planning to do Magento SEO, then one thing that you need to create is the Magento SEO URL keys for the web pages. It is a good idea if the URLs of the site don\u2019t have any codes. In general URLs don\u2019t have a very big impact on the page\u2019s ability to rank, but they are still considered to be a ranking factor. The most important highlight of optimizing the URL is to improve the user experience. No one likes to see a URL link with full of numbers and letters. Making the Magento URL friendly will give both the humans and the bots a clear view of what the page is all about.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_Proper_Keywords\"><\/span><span style=\"font-size: 14pt;\"><strong>Choose Proper Keywords: <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Magento 2 has some default sample content for the product description and title, but that is not the standard for <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/magento-ecommerce-seo-services\">Magento SEO<\/a><\/span> practices. Your meta title and description should be keyword rich and be unique for SEO.\u00a0 With keywords in the title, it helps the search engines to easily identify the site and make it more SEO friendly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Speed_Up_Your_Site\"><\/span><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Speed Up Your Site:<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">The loading speed of your site can have a great influence on the site ranking. With low loading speed, your ranking may drop and so it is better to follow some techniques to boost the site speed. This will help the search engines to quickly offer any page when requested and finally rank the pages in the SERP.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Also Read: <\/strong><a href=\"\/blog\/how-two-factor-authentication-in-magento-help-to-boost-security\" data-wplink-edit=\"true\"><span style=\"color: #ff0000;\">How Two Factor Authentication in Magento Help to Boost Security<\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Magento is considered to be one of the most popular and fast growing, open source ecommerce platform that has allowed many online store owners to create innovative and feature rich e-stores that meet the changing demands of the customers as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[550],"tags":[265,289,174],"class_list":["post-4942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento","tag-magento-development","tag-magento-development-company","tag-magento-ecommerce-development"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=4942"}],"version-history":[{"count":4,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4942\/revisions"}],"predecessor-version":[{"id":11429,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/4942\/revisions\/11429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/4951"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=4942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=4942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=4942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}