{"id":5108,"date":"2020-11-10T17:43:45","date_gmt":"2020-11-10T12:13:45","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=5108"},"modified":"2025-02-25T15:31:49","modified_gmt":"2025-02-25T10:01:49","slug":"an-ultimate-guide-to-efficient-ecommerce-product-page-design","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/an-ultimate-guide-to-efficient-ecommerce-product-page-design","title":{"rendered":"An Ultimate Guide to Efficient Ecommerce Product Page Design"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/an-ultimate-guide-to-efficient-ecommerce-product-page-design\/#Why_It_is_Important_to_have_an_Effective_Product_Page_Design\" title=\"Why It is Important to have an Effective Product Page Design?\">Why It is Important to have an Effective Product Page Design?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/an-ultimate-guide-to-efficient-ecommerce-product-page-design\/#Provide_Proper_Page_Navigation\" title=\"Provide Proper Page Navigation\">Provide Proper Page Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/an-ultimate-guide-to-efficient-ecommerce-product-page-design\/#Put_a_Clean_Product_Image\" title=\"Put a Clean Product Image\">Put a Clean Product Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/an-ultimate-guide-to-efficient-ecommerce-product-page-design\/#Product_Information\" title=\"Product Information\">Product Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.idslogic.com\/blog\/an-ultimate-guide-to-efficient-ecommerce-product-page-design\/#Use_of_Social_Proofing\" title=\"Use of Social Proofing\">Use of Social Proofing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: 14pt;\">A compelling product page design has proved to be a game-changer for an array of industry verticals. It has helped businesses to drive maximum revenue from their online store. But, it is quite challenging to communicate digitally with your prospects about your product offerings. If you have struggled in that process, you have landed at the right destination.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_It_is_Important_to_have_an_Effective_Product_Page_Design\"><\/span><span style=\"font-size: 18pt; color: #008000;\"><strong>Why It is Important to have an Effective Product Page Design?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Always remember that your product page is the place where all the sales are closed. It is the final page that your customers will see before they click on the \u201cbuy now\u201d button. As per the findings of <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">Statista<\/a> in March 2020, 88.05% of the shopping orders made online were abandoned. It is indeed a big number.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">To combat this problem, your product page should deliver a flawless user experience to the buyers. Hence, we have summed up the best practices to create an effective product page design.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Provide_Proper_Page_Navigation\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong>Provide Proper Page Navigation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Page navigation (breadcrumb) is one of the most important elements that enhance both navigation and usability. They are often gets missed, but they are useful for reducing bounce rate and increasing user satisfaction.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">To make the purchase journey more streamlined for the users, breadcrumb provides clear path and location. It also shows the position in site hierarchy and should be placed just below the header. Make sure that your opted font size doesn\u2019t cross 12px as it can affect the product hierarchy. You have to keep this in consideration while carrying out <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/ecommerce\/\">ecommerce development<\/a><\/span> of your product page.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Put_a_Clean_Product_Image\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong>Put a Clean Product Image<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">A high-quality image makes a product look more authentic and qualitative. This aids in inculcating trust in the buyer\u2019s mind for your brand. You should completely say no to images that are presented from manufacturers. Seeing a bad quality image will impact the purchasing decision. With an effective and clean product image, you can convince the users to buy from your store.<\/span><\/p>\n<div style=\"margin: 40px auto; border: 2px solid #065beb; padding: 20px 25px; border-radius: 6px; background: 0;\">\n<div style=\"display: inline-block; vertical-align: middle; width: 62%;\"><span style=\"font-size: 14pt;\"><strong>Are You Looking to Hire Dedicated Magento Developers?<\/strong><\/span><\/div>\n<div style=\"display: inline-block; vertical-align: middle; width: 36%;\"><span style=\"font-size: 14pt;\"><a style=\"padding: 10px 22px; margin-bottom: 0; line-height: 1.3em; text-align: center; text-decoration: none; vertical-align: middle; cursor: pointer; color: #ffffff; background-color: #065beb; -moz-border-radius: 3px; -webkit-border-radius: 3px; border-radius: 3px; display: block;\" href=\"https:\/\/www.idslogic.com\/dedicated-magento-developer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Call us today!<\/a><\/span><\/div>\n<\/div>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Product_Information\"><\/span><span style=\"font-size: 14pt; color: #003366;\"><strong>Product Information<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">It\u2019s good to have clean product imagery, but providing relevant details about it are equally important. You can opt for a \u201cBrand-Model-Product Type\u201d format. Since product title will be the first thing to get noticed by the users. Making it short and crisp will be achieved only through this format.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Don\u2019t forget to add a persuasive call-to-action button in your product information section. Make sure that the button is bright and large to increase its visibility Always use active verbs in your button copy like \u201cBuy Now\u201d or \u201cOrder Now\u201d to compel users to initiate a purchase.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Use_of_Social_Proofing\"><\/span><span style=\"font-size: 14pt;\"><strong><span style=\"color: #003366;\">Use of Social Proofing<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Leveraging social proof in the product page section is vital because it helps in strengthening trust in the buyer\u2019s mind for a product. People tend to order products after seeing others buying the same. In fact, <a href=\"https:\/\/optinmonster.com\/social-proof-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">92%<\/a> check for the social proof for their purchasing decisions.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Also Read: <\/strong><a href=\"\/blog\/5-ecommerce-web-development-trends-to-look-forward-in-2021\"><span style=\"color: #ff0000;\">5 Ecommerce Web Development Trends to Look Forward in 2021<\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">For this, you can display customer rating along with product title ads to add credibility to your website. You can also include a dedicated section for the customer reviews and comments.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #008000;\"><strong>Ending Thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">As ecommerce is growing exponentially, standing out from the competitors is a challenging task. Therefore, it becomes necessary to display your product in the most efficient way.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">To get an effective product page design, you should appoint a reputed <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.idslogic.com\/ecommerce\/\">ecommerce development agency<\/a><\/span><strong>. <\/strong>They have the right talent and resources to get the task done efficiently.<\/span><\/p>\n<blockquote>\n<p style=\"box-shadow: 0 0 16px #cccccc; padding: 10px;\"><span style=\"font-size: 14pt;\"><span style=\"color: #003366;\"><strong>Also Read: <\/strong><a href=\"\/blog\/how-to-overcome-the-most-common-ecommerce-product-content-challenges\"><span style=\"color: #ff0000;\">How to Overcome the Most Common Ecommerce Product Content Challenges<\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A compelling product page design has proved to be a game-changer for an array of industry verticals. It has helped businesses to drive maximum revenue from their online store. But, it is quite challenging to communicate digitally with your prospects&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[272,759],"class_list":["post-5108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-website-development","tag-ecommerce-development","tag-ecommerce-development-company"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/5108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=5108"}],"version-history":[{"count":4,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/5108\/revisions"}],"predecessor-version":[{"id":10883,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/5108\/revisions\/10883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/5114"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=5108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=5108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=5108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}