{"id":8071,"date":"2023-08-08T13:12:59","date_gmt":"2023-08-08T07:42:59","guid":{"rendered":"https:\/\/www.idslogic.com\/blog\/?p=8071"},"modified":"2024-05-31T16:04:08","modified_gmt":"2024-05-31T10:34:08","slug":"google-analytics-how-to-track-ecommerce-business-performance","status":"publish","type":"post","link":"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance","title":{"rendered":"Google Analytics: How to Track eCommerce Business Performance"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#Ways_to_Use_eCommerce_Tracking_in_Google_Analytics\" title=\"Ways to Use eCommerce Tracking in Google Analytics\">Ways to Use eCommerce Tracking in Google Analytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#1_Tracking_Important_KPIs\" title=\"1. Tracking Important KPIs\">1. Tracking Important KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#2_Increase_Conversion_Funnel_Success\" title=\"2. Increase Conversion Funnel Success\">2. Increase Conversion Funnel Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#3_Sales_and_Revenue_Tracking_from_Multiple_Channels\" title=\"3. Sales and Revenue Tracking from Multiple Channels\">3. Sales and Revenue Tracking from Multiple Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#4_Information_on_Individual_Product_Performance\" title=\"4. Information on Individual Product Performance\">4. Information on Individual Product Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#5_Tracking_Shopping_Cart_Abandonment_Rate\" title=\"5. Tracking Shopping Cart Abandonment Rate\">5. Tracking Shopping Cart Abandonment Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.idslogic.com\/blog\/google-analytics-how-to-track-ecommerce-business-performance\/#Planning_eCommerce_Growth_with_Google_Analytics\" title=\"Planning eCommerce Growth with Google Analytics\">Planning eCommerce Growth with Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt;\">Google analytics is the secret weapon for your business to measure website traffic and audience, metrics like bounce rate, conversion rate and much more. Here is a take on how your eCommerce development business can benefit.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 14pt;\">eCommerce tracking is an impressive Google analytics feature much useful for <strong>eCommerce web development<\/strong> businesses of all sizes. The analytics helps track shopping activities on your website along with offering valuable information on transactional data, revenue, increase and decrease in the number of audiences, and much more.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The Google analytics metric can also offer specific insights into:<\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span style=\"font-size: 14pt;\">Sales figure of products with high as well as low sales<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Insights on the average revenue and the number of products per transaction<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Insights on eCommerce conversion rate<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Cart abandonment rate<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Average order value<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Changes in transaction and revenue<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Along with so many benefits, the tool helps you identify eCommerce reports under conversions section.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_Use_eCommerce_Tracking_in_Google_Analytics\"><\/span><span style=\"font-size: 14pt;\"><strong>Ways to Use eCommerce Tracking in Google Analytics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Enhanced eCommerce tracking adds an added layer of analytics, which helps check out important metrics that could help in better measuring the reports related to sales, and conversion.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here are some ways for <a href=\"\/ecommerce-support-and-maintenance\/\"><strong>eCommerce website maintenance<\/strong> <strong>service<\/strong><\/a> providers to use Google analytics in their businesses.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Tracking_Important_KPIs\"><\/span><span style=\"font-size: 14pt;\"><strong>1. Tracking Important KPIs<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">With eCommerce tracking, website owners can easily track the pulse of their business. Important KPIs like revenue, average order value, and number of sales figures is easy to find with the right use of Google analytics.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">This tracking helps find out metrics like:<\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span style=\"font-size: 14pt;\">Significant increase and decrease in the sales<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Weekly, monthly, quarterly, and yearly revenue<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Revenue month-to-date and year-to-date<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Image source: medium.com<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Increase_Conversion_Funnel_Success\"><\/span><span style=\"font-size: 14pt;\"><strong>2. Increase Conversion Funnel Success<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">User behavior analysis shows how they progress through sales funnel. Having information on this particular metric is very much important for every <strong>eCommerce website development company.<\/strong> It initiates with \u201cAll Sessions\u201d and gradually progresses through product view, product addition to the cart, check out, and finally making the transaction.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The analytics also provides information on new visitors, returning visitors, along with number of shopping activities. The graph also helps to find out the pain points in the customer journey. You can get more granular data on different segments.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Image Source: Advance Metrics<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Sales_and_Revenue_Tracking_from_Multiple_Channels\"><\/span><span style=\"font-size: 14pt;\"><strong>3. Sales and Revenue Tracking from Multiple Channels <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Google analytics offer useful information that helps drill down to specific channels and their contribution in providing sales to the business. This helps get precise information on the channels that are bringing views and customers to the business.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Information on specific insight will help double down the investment on the channels that are bringing more sales to the business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Information_on_Individual_Product_Performance\"><\/span><span style=\"font-size: 14pt;\"><strong>4. Information on Individual Product Performance <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Google analytics also helps to find out crucial information on product specific details including how much sales each product brought to the business. This insight can further be analyzed to find out if users are interested in buying more than one unit of a product.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Details on users viewing each product, adding the same to their cart but not making the transaction can also be sourced from this segment. eCommerce development businesses can also have information on users making it through the sales funnel.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tracking_Shopping_Cart_Abandonment_Rate\"><\/span><span style=\"font-size: 14pt;\"><strong>5. Tracking Shopping Cart Abandonment Rate <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">It is the most crucial information for the business to know about the number of users adding products to their carts but not making the final transaction.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">This specific analytic will help to find out store\u2019s cart abandonment rate and how frequently users are doing the same. To track this analysis, you need to track shopping behavior rate.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Planning_eCommerce_Growth_with_Google_Analytics\"><\/span><span style=\"font-size: 14pt;\"><strong>Planning eCommerce Growth with Google Analytics <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Understanding the fundamental metrics of the business is an absolute necessity to learn the ins and the outs of the business. The metrics listed above if measured and used correctly can help gain valuable insight about the business and offer it growth.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">For <a href=\"\/ecommerce\/\"><strong>eCommerce development company<\/strong><\/a>, the right information on product, audience, sales, and finance can help to provide growth in the right direction.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">There are model comparison tools available in Google analytics, which can help compare different metrics to find out crucial business information. For example, if you want to compare two segments of audience (regarding those who made a purchase and those who didn\u2019t in order to get granular report), you an do the same through the same tool.\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[759,388,1281,1282],"class_list":["post-8071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-website-development","tag-ecommerce-development-company","tag-ecommerce-solution","tag-google-analytics-for-ecommerce","tag-google-analytics-uses"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/8071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/comments?post=8071"}],"version-history":[{"count":3,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/8071\/revisions"}],"predecessor-version":[{"id":8974,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/posts\/8071\/revisions\/8974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/media?parent=8071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/categories?post=8071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idslogic.com\/blog\/wp-json\/wp\/v2\/tags?post=8071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}