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AN OVERVIEW

“Premise Licences is a reputed firm in the U.K that helps bar and restaurant owners to attain a license for alcohol and entertainment while meeting all the specific rules and regulations as per the business. This process of obtaining entertainment licensing is a difficult task for nonprofessionals. The firm offers legal advice and guidance to attain a license in this sector through a smooth and easy process. The legal advisors of Premise Licences are all well qualified and experienced and have great knowledge of all the legal factors that need to be considered during the proceedings.”

Premises Licensing case study
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Challenge

  • The legal firm had a website that offered all licensing services together and this made it difficult for the clients to gather the exact information about the service they were looking for. With lots of information jumbled in a single site, people got confused.
  • Premises Licences was looking to develop a website that could help them to separate the services to enhance the user experience and at the same time increase the website traffic to the site through enhanced keyword optimization.
  • The organization had a PPC page created earlier, which was underperforming and did not meet their actual expectations. Now, the challenge was to increase the website ranking, boost traffic and promote the site to their potential audience.

SOLUTION

Solutions that fulfilled Premises Licences’s requirements

It is only after doing a meeting with the client that our developers and digital marketing professionals analyzed the visibility of the website, conducted an SEO audit, checked the website speed and keyword rankings in the search engines. We also carried out the competitor analysis in order to identify the most frequently searched keywords by the audience and what helped the competitors to attract more traffic. We then followed the optimization process of implementing the chosen keywords in the meta tags and also in the website content. This helped to improve the visibility of the website on the search engines.

  • We also helped our client to improve their local rankings and target local audience through a PPC campaign. Our digital marketing experts focused on ad copy and landing page optimization recommendations that are some of the most crucial factors leading to conversion.
  • Our experienced approach together with our continued learning on the Google Ads platform helped us to offer some great results, in spite of the budget and the size of the organization. We also implemented a strong spam control on the site and the present layout includes text, images, call to action button and a contact form so that customers can easily get connected.
  • The new website has managed the space effectively so that the required information is displayed properly and all the services mentioned clearly.
Digital Marketing Platform

Result

Customized the Project as per Client’s Requirements

  • The new website helped the client to reflect relevant content to the audience via their site in a user friendly manner.
  • It is only through continuous improvement in the website, PPC campaign and the landing pages, that positive results were achieved. Increase in traffic was observed and the website also gained a higher ranking and this ultimately had a direct impact on the overall ROI.
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