“Families is a leading website that offers expanded local listing directory of local places, sellers, attractions, events to audiences based in the UK. The site also embraces user generated content by permitting end users to promote their events and business to the audience of Families. The site is now a combination of two existing brands, Families and Mums in the Know.”
Families was keen on developing and implementing an entirely new website that was a restructure of two major branded sites, Families and Mums in the Know. With a very tight schedule to complete the project from the point of selecting Sitefinity CMS, the client was looking for a company having immense expertise on the Sitefinity development platform. They needed a CMS that was intuitive, flexible, robust, easy to use and could meet their present business needs and accommodate mobility, personalization and various other enhancements.
From the perspective of flexibility and functionality that we were looking for, we found the choosing Telerik’s Sitefinity CMS would enable us tackle the complex challenge and build a functional and a responsive website.
After exhaustive research and a thorough vetting process, the Families website was built from conception to launch.
Our team organized and prioritized various modules from both the sites and then worked to build enhanced features that would impact the user experience.
Since the site is fairly complex with lots of special features and integrations, Sitefinity CMS and our group of focused developers made it possible to meet the impossible deadline.
Thorough testing of the web pages was done to ensure that the site functioned without any errors.
Our online marketing team worked on the meta-tags so that the traffic from both the sites could be easily merged into one.
The launch of the Sitefinity based site benefited the visitors with powerful navigation and offered them a host of new features.
The process of changing and posting content also took a dramatic turn for the better and the client had more control over the entire process.
The development of the new site has of course decreased the time to search for specific information and even visitors have the ability to promote their business and update content at an exponentially faster pace.
The site has ultimately delivered a clean and uncluttered experience for customers thereby increasing brand loyalty.