IDS Logic Helps Families to Commission a New Blog Platform to Connect with Audience

Families is a leading website in the U.K. that shares information on varied topics that are related to parental life. The site offers guidance to parents on childcare, education, places to visit, clubs and classes and many more. Families wanted to deepen its engagement with the growing parental audience across the U.K.

IDS Logic, a reputed software development company operating from India and the U.K. helped Families to commission a new blog platform that enabled the network of local and national bloggers to connect with the Family audience through blog post that cover topics reflecting the ups and downs of parental life as experienced by those who live it.

Having more than a decade of experience in varied technologies and online solutions, IDS Logic decided to develop a responsive Sitefinity website to present the blog content in a new section in an engaging manner with supporting signposting and widgets to drive engagement with informative content from around the Families website. By exploiting the scalability and flexibility of Sitefinity CMS, IDS Logic introduced sophisticated blog management modules that enabled easy blog posts to be created and approved by Families local and national bloggers. Both national and local targeting of blog items were developed to bolster Families online presence to both the local and national audiences.

The blog provides an engaging platform for the Families users and offers an approach to content that embraces user generated content to further improve the visibility of the site and reach in organic search and social media. Our website developers planned future developments to enrich the blog with videos playing an increasingly important part in the delivery of the content.

At IDS Logic, we have years of experience in working with the Sitefinity platform and have also attained the best Sitefinity website of the year award for 2016. Our expertise in it is not just in software development, but also in the customization of its skins and themes. As a Sitefinity partner, our innovative team of programmers and designers can help you expand your business into potential markets by creating interactive websites.

IDS Logic is a leading software development company having expertise in various technologies and tools that helps clients accomplish their specific needs. Our prime focus is to deliver high quality work that is cost effective and offers rich features and functionalities. Besides web development, we also offer ecommerce solutions, learning management application, digital marketing and many more that ensures business growth and success.