The Lenspal

“Lens Pal is a one stop shop for high quality camera, lens and accessory rentals and ships equipment across the entire United States. With the wide-ranging rental inventory the company is definitely one of the frontrunners in the industry.”


  • There was no proper stock management system as well as barcode scanning system in the website
  • The website lacked proper and attractive designing
  • A robust product and price management mechanism as well as catalogues and modules were missing on the website
  • Dispatching the equipment was an issue as there was no liaison with any freight or courier services provider
  • Taxes were not being levied properly and there was lack of personnel to prepare administrator reports which include dates of disbursement and arrival
  • Effective e-commerce solutions were required so that customers could easily place orders
  • On top of that, the visibility of the portal on popular search engines was not so remarkable

How We Helped

  • We developed and designed the portal successfully and offered a complete Back office processing system
  • We also provided SEO, SEM and Social campaigns to increase the visibility of the company across various search engines
  • A proper stock management system was deployed which was merged with a barcode scanning mechanism
  • Online catalogues were prepared that gave holistic descriptions of the product
  • A proper price management mechanism was created and shopping carts were added to the website
  • A strategic and prudent method was put into place for comprehensive preparation of sales and performance reports


  • Reached milestone sales within 6 month of the launch of the system
  • E-commerce orders increased to 200 orders per month
  • Provided seamless navigation via the addition of several verticals
  • The order processing mechanism became the hallmark of the website where clients placed orders easily and made payments effortlessly

From the client

"The new site looks excellent. I'm very pleased with the results and with the quick responses during testing and UAT."


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