Pay Per Click: An Interesting Advertising Tool

Pay per click is a latest advertising model used on search engines. Advertisers pay hosts when the advertisement is clicked on. First they have to bid on keywords related to their target. After that, the keyword is made part of the hyperlink which gets placed on the search result pages. Content websites charge a fixed price for every click and avoid using a bidding system.

Advertisers usually pay a given cost for every click. Suppose a visitor comes and clicks, the ad earns money for the advertiser. A part of it goes to search engines. Pay per click uses the affiliate model providing buyers with purchase opportunities. This is done by offering financial incentives to purchase sites. Search engines and advertisers earn together in this program where the search engine asks for money only when the PPC program generates sales.

Websites use this program a lot. They increase sales through such campaigns and earn money through them. They promote their products through PPC and are very fond if it. PPC programs can be easily located at the top and clicked on. They are very visible and because of the hyperlink, people can see them and click on them. The keyword which people search for can be found on the hyperlink. That is why the hyperlink appears when the user types in the word.

Pay per click is one of the most interesting advertising tools. It is a very low cost method and advertisers do not spend much. The keyword is placed in a hyperlink and the end user is able to spot it properly. Once he sees the link, he comes and clicks on it and is taken to the site which advertises it.

People find the process very interesting and are able to find it out well.

Contributed by:
Payal Gupta
Internet Marketing Executive