What is Link Juice?
Getting backlinks to a site is an important part of the search engine optimization (SEO) process and helping a site get all its pages indexed in the search engines and ranking well in them. Link Juice is the term used for how much benefit a link passes on, as not all links are equal. The term was first coined by a web marketing consultant, Greg Boser. Google’s version of link juice, is approximately the same as PageRank and Bing have Page Score, but it is not known how much the link juice factors into this score.
A link is assumed to pass more link juice if:
1. It does not have the nofollow attribute added
2. The page the link is on is indexed by the search engines
3. It is not detected by the search engines as a paid link to manipulate the rankings
4. The link is not part of a link exchange
5. The number of links on the page that the link is on is low.
6. The page that the link is on, has a lot of link juice pointing at it
7. The link was editorially given and not a self promotional easily gained link
8. The page that the link is on is relevant and on the same topic as the page that the link is pointing at
9. The anchor text of the link is the same topic as the page that the link is pointing at
10. The site that the link is on is recognized as an authority site by the search engines
11. The link is in the context of some text that the pages the link is pointing at is about
12. A page with a higher mozRank and mozTrust is likly to pass more link juice
Links that do not have the above characteristics are still assumed to be useful to help a site, but they will just not have as much link juice or be as beneficial as those links that have all of the above characteristics.
Internet Marketing Consultant