Some Advanced Features That Future CMS Should Offer
Over the years, I have discussed a lot about the importance of a CMS platform and how it can actually benefit your business. We all are aware that a good CMS platform helps you to update your website content and enjoy full control on it. Not only this, it also allows the business owners to keep their customers well informed about their products and services and target a wider market. But today, I would like to discuss something that is different. I would share with you in this blog, the future prospects of CMS and the changes that it may undergo.
Imagine a CMS that is particularly designed to provide the flexibility to adapt and easily change your content structure that runs on native cloud and scales automatically on multiple servers. It improves the search experience and indexing, is faster, more scalable and costs a fraction of the price. With such a CMS, business promotion would become easier and cheaper of course.
The prime concern of CMS in the past few years has been to make the publishing of web content easier. But today, it has shifted from the “create, approve and publish” model to something that needs to be in constant motion. A good CMS should be interactive and allow users to test modifications and interactions of the content, the context altogether.
Few Things That are Vital to The Future CMS:
- It should include APIs for easy customization of applications and this will help to incorporate customer relationship management functions together with web publishing functions and that the content reflect the needs of specific users.
- Shift from the tree structured organization that makes the users traverse back and front through the navigation. It should allow drag and drop option of the stuff that they are interested into a “hub and spoke” system designed accordingly.
- It is important to get the content on any device like smartphones or the office network faster. At the same time it is vital to ensure that the right information is delivered from the servers and this needs a better content structure. This means that the content should have no relation to how it is delivered, but it should be well structured with categories and tags and contain metadata so that the servers can pull the right information fast.
- In the digital world, customers expect personalized data and contextual experience; for that organizations have to collect data from a wide range of sources that includes customer records, personal information of website subscriptions and social graphs etc. Big Data is known for its volume, velocity and variety. It needs a highly flexible model and a schema less design. It helps to provide insights to the CMS to personalize experiences.
Highly functional CMS with advanced features that can offer the best information to the visitors is what business owners, marketers and promoters will need in future and it is expected that the present CMSs will evolve to meet the desired requirements.