How We Help to Leverage the Best CMS Platform to Personalize Your Customer Journey
If you want to capture your audience, your website has to offer something more than a one-way brand broadcast. Content management system has been embracing personalization and has come up with promising features that ensure greater engagement, higher conversion rates, better user experiences and etc.
CMSes like Sitefinity, WordPress, Drupal, Joomla have helped to streamline and simplify the way you can present your website content and communicate with your customers.
They are easy to use and make maintenance and design changes simply a breeze to implement.
For many years, our developers have been working with a one size fit all CMS solutions. But today things have changed and the new generation of CMS platforms are taking us in the direction where more personalized solutions are demanded.
So instead of offering off the shelf applications, we are developing out of the box solutions using CMS platforms offering greater opportunities for personalization.
Use both CMS and digital architecture:
Customer experience is core to digital transformation and this has emerged from the proliferation of applications, customer touch-points, and digital interactions. At times, when content overload acts as a hindrance to engagement, interacting at multiple levels through the customer lifecycle become the key to promote active audience participation.
But this new relationship has to be supported by a modular digital architecture, a strong content management system for core growth.
Therefore, choosing a new CMS platform often becomes a crucial decision and it has a great impact on business at many levels. At IDS Logic, we offer great insights into what upgrading to a dynamic CMS platform means for your business.
From overload to dynamic content:
Much focus was placed on content marketing in the past few years where the core mantra was “content is king”. And it is no surprise that organizations created huge amounts of content that was at an extent unmanageable and failed to spark the customer engagement that it was designed for.
Research has stated that creating volumes of content often clash with the limited human ability to consume. There the strategy of creating content in increasing traffic and revenues no longer worked.
Now, the key focus is to create actual experiences for specific audiences by presenting the content to the users that are more personalized and relevant. Our content strategists help to present content on your website via a CMS that allows scalability and deeper insights into customer’s interactions and engagement.
Going beyond multichannel:
Various digital trends from voice commands to conversational interfaces, IoT and virtual reality have their effect on CMS. The forms and complexity of data are also growing and today’s businesses have to address all of them for accurate analytics and content personalization.
This means that your CMS should have the capabilities to clean, learn, ingest and also predict from the data while making the view for marketers, publishers as easy as possible.
Application Programming Interfaces helps different systems to exchange the data and integrate your CMS platform with your back-end systems. Our developers help you to connect your data source to your CMS and then present it to your customers with personalized content.
The APIs open the window to the existing content that can be repackaged, thereby making it more personal, scalable and even more practical.
CMS platforms are powerful for website management and are becoming more valuable as we move towards personalization. Systems like WordPress, Sitefinity, Drupal are all embracing the personalization features that make the sites work better for both the site administrators and site visitors.