10 Ways to Increase Your Alexa Rank

Install the Alexa toolbar and set your website as your homepage. Put up an Alexa rank widget on your website. Encourage your friends, your site visitors and fellow webmasters to use the Alexa toolbar. Always place your URL in webmaster…

Read More

Analyse Your Competitors for a Successful Internet Marketing Strategy

Competitor analysis in marketing and strategic management, as defined in Wikipedia, is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and…

Read More

Squidoo

Today, everyone is talking about Squidoo lenses. Although it is not new for the regular web surfers and Internet user, but thought it might be of interest for those who are new to this field or by any chance have…

Read More

Google’s Anti net-neutrality

Network neutrality is the principle that is proposed for potentially every network which says that Internet users should be in control about the type of content they view and kind of applications they use on the Internet. Since a very…

Read More

Integrated Web Marketing

Pay per click (PPC) and Search engine optimization are two parts or components of search engine marketing. The main purpose of search engine marketing is to increase the popularity of a website or number of websites by improving their ranking…

Read More

Measuring the Impact of Multichannel Marketing

I recently had the opportunity to sit down with Akin Arikan’s new book on “Multichannel Marketing” Understanding the mutual impact of offline and online channels is one of my favorite topics, and Akin does a great job of covering the…

Read More