Measuring the Impact of Multichannel Marketing

I recently had the opportunity to sit down with Akin Arikan’s new book on “Multichannel Marketing” Understanding the mutual impact of offline and online channels is one of my favorite topics, and Akin does a great job of covering the…

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Google Hosted Business Search Service Upgraded And Renamed

Google Site Search, which had been named Custom Search Business Edition since its introduction in late 2006, is hosted on Google’s vast arrays of data center servers, a configuration that can appeal to some businesses not wanting the burden of…

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Microsoft Unveils AdCenter Desktop Beta

Microsoft on Tuesday took the wraps off a new application for webmasters: the AdCenter Desktop Beta. The tool extends the capabilities of Microsoft online tools for adCenter, especially in the areas of bulk campaign management, research tools, and “Creation Wizard”…

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Google Opens App Engine to Everyone

Google said Wednesday that it would open access to its widely desired, and previously limited-release, App Engine service to all. During a keynote presentation at Google I/O, the very large developer conference held this week by the Internet giant Google…

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Searching The Web For News Video

Recent data from comScore Video Metrix shows that consumers viewed 11.5 billion online videos in March of 2008, a whopping 64% gain versus March of 2007. This means that 73.7% of the US Internet population is now watching video online….

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Google Climbs To The Top Of Everest With Special Logo

Today, if you visit Google, you may notice a special logo commemorating the anniversary of the first ascent of Mount Everest. As most of you know, Mount Everest is the highest mountain on Earth. Today, 55 years earlier, on May…

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Yahoo Opens Up BrowserPlus Web Software

After being in stealth mode for a year now, Yahoo suddenly offered the public a chance to take a “sneak peak” at its new software, Yahoo! What is Yahoo browser plus? BrowserPlus: From what we can gather, BrowserPlus is being…

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IDS Logic Introduces Business Associate Program

IDS Logic Pvt. Ltd, leaders in providing all sorts of IT solutions to global clients is an ambitious company lead by young and energetic industry icons and experts. It provides web based solutions including a bouquet of services like web…

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