Essential SEO Checklist for your Magento 2 eCommerce Store
Boosting organic traffic for your Magento 2 eCommerce store is easier provided all the prerequisites from SEO checklist have been met. Here is a take on the essential SEO checklist.
SEO goes hand-in-hand when developing a website. The better the search engine optimization, the better your Magento 2 eCommerce website will perform.
SEO or search engine optimization is a long-term process that when done correctly offers exceptional organic result for your website. Talking precisely about Magento 2 eCommerce store, there is an essential checklist that every Magento store needs to follow.
Top Magento 2 eCommerce Store SEO Checklist
Here is a detailed discussion on this essential checklist
# A/B Testing for eCommerce Store
A/B testing is an important aspect that every eCommerce store needs to take care of after the website is launched successfully. The process will help you achieve an exceptional user-friendly front view. A/B testing aims to know the audience’ preference of different web pages in a better way.
A/B testing allows to get customer review regarding different aspect of web pages which includes the layout of the page, font style and the font size, color code and much more to it.
The customers then give their reviews and depending upon the best preference of the customers, Magento eCommerce website development India can be done.
Note: The page having the better conversion rate is good to go with.
# Decreasing the Bounce Rate of Magento Store
In order to engage the attention of the visitors within the first few seconds, websites need to have appealing content. In case, any website fails to grab users’ attention, they will immediately leave the page, contributing to a higher bounce rate.
The main objective of every website owner is to keep visitors for longer times on the website. By ensuring the following elements have been adjusted well, the bounce rate is easy to decrease.
Following are the factors that affect the bounce rate on a website.
Speed of a website: A website needs to load within 2 seconds in order to hold customers’ attention. Any slightest delay in the timing would affect the bounce rate.
Image quality: Optimizing images for Magento development is important in order to decrease the loading time of a website.
Web Design: Having an impressive website design matters a lot in order to hold the attention of the viewers over the website.
# Keeping an Eye on Conversion Rate
Not only reducing the bonce rate is important but also increasing the conversion rate matters a lot. CTA or call to action is a great way to compel users to take actions on the website, of course by offering impressive services.
Your CTA in the form of a button can have actionable content like “BUY NOW”, “SUBSCRIBE”, “DOWNLOAD”, etc. so that visitors could take actions on the same.
Your CTA should be placed at a point where it is making sense and is relatable to the content around. It should be brief and must define its purpose on the website.
# Optimized Website Content
The website content should be such that it intends readers to read more. The content should be precise and relatable to the offerings of the website.
For example, if your website sells some kind of product there should be complete information regarding the product. There should be relevant image that showcases your product through different angles.
It is a good practice to showcase your content on pointers than writing long paragraphs about the same. The fonts should be engaging and the pointers should be clear enough for the readers to understand.
In Conclusion
Through services from Magento eCommerce website development company, you can easily get a Magento website developed for your business. Gaining the right services will help to take your business to some new avenues and a greater number of clients globally.