10 Most Important and Worthy SEO Metrics

You need to be very selective about the most important metrics you track for an SEO campaign or any internet marketing campaign. Checking out Google Analytics can be harrowing at times, with a lot of confusing and inconsequential metrics for…

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Social Media Optimization: A Savior in Disguise

“Innovation is the Driving Force behind Sustainable Business Growth”. You get to hear such clichés everywhere. The repetition puts you off at times, but then it has merit. Its meritorious nature makes businesses pursue it relentlessly, compelling them to believe…

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Links can indeed be built with Twitter

Of all the social mediums listed on Google, Twitter seems to be the unlikeliest of all which can probably be used to generate links. There are ways to manipulate Twitter and use it for getting links to connect to a…

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Ways Towards Disastrous PPC Campaigns, Avoid Doing Them

1. Run a Campaign with no Prior Knowledge of Client Business: This would be suicidal as far as the prospects of the ad campaign doing well are concerned. You fail to understand your client’s business, and you target all wrong…

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Google Classifies Sub Domains as Part of the Main Domain Now

The Google Webmaster Blog made a recent announcement that ruffled quite a few feathers. Some changes have been made regarding the way Google Webmaster Tools classify Sub Domains. Before this, sub domains were considered separate sites and a link from…

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SEO Becomes Better with Including PPC

SEO is and will always be incomplete without PPC. Given below are the reasons explaining why. 1. There cannot be anything better than PPC as a research tool for SEO. The success of SEO is dependent on PPC. At times,…

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6 Keyword Research Mistakes Made Inadvertently

Keyword research is often undervalued in the context of SEO. It is not really given the kind of importance it should be. There are some very common mistakes that people usually end up making whilst researching for keywords. 1. An…

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Yahoo Traffic Details on Bing Webmaster Tools

Bing and Yahoo are sides of the same prism. At least search engine marketers and optimizers claim so. The alliance came to fruition officially last year and then onwards, Yahoo sites have consistently shifted their search ads to a Bing…

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