Top of the Cue
The Challenge
Top of the Cue is owned and operated by Media Design (UK) Ltd. It specializes in indoor and outdoor gaming and supply a range of pool tables, snooker tables and arcade games. The existing website has many issues such as
- It failed to communicate the message to the target audience in shorter duration of time
- Usability issues and complex order processing mechanism
- Lack of well categorized and classified presentation of products
- Website didn’t had contemporary look and feel and failed to create emotional impact and engagement
The Solution
We created a rational strategy and revised information architecture to be integrated with newly designed contemporary look and feel. Bread crumb based navigation for categories; sub categories and product were defined. Shopping cart and order processing mechanism were simplified for a better user experience. Coding and testing of all modules were executed to ensure error free website.
ISAPI technology was implemented to dynamically generate SEO friendly pages for the entire product catalogue.
An ongoing program of search engine marketing, back linking was implemented to ensure top ranking in search engines.
The Result
- A highly engaging website with clear messages and strong call to action
- Simplified navigation structure, product catalogue and order processing mechanism
- Dynamically generating SEO friendly pages for each product in the catalogue ensure the site ranks high in organic search listing
- Site is ranking in top 10 listing in google.co.uk for highly competitive keywords such as pool tables, snooker tables