Top of The Cue Case Study, IDS Logic

Case Studies

Top of the Cue

Integrated Web Strategy, Website re development, SEM
www.topofthecue.com

The Challenge

Top of the Cue is owned and operated by Media Design (UK) Ltd. It specializes in indoor and outdoor gaming and supply a range of pool tables, snooker tables and arcade games. The existing website has many issues such as

It failed to communicate the message to the target audience in shorter duration of time
Usability issues and complex order processing mechanism
Lack of well categorized and classified presentation of products
Website didn’t had contemporary look and feel and failed to create emotional impact and engagement

The Solution

We created a rational strategy and revised information architecture to be integrated with newly designed contemporary look and feel. Bread crumb based navigation for categories; sub categories and product were defined. Shopping cart and order processing mechanism were simplified for a better user experience. Coding and testing of all modules were executed to ensure error free website.

ISAPI technology was implemented to dynamically generate SEO friendly pages for the entire product catalogue.

An ongoing program of search engine marketing, back linking was implemented to ensure top ranking in search engines.

The Result

A highly engaging website with clear messages and strong call to action
Simplified navigation structure, product catalogue and order processing mechanism
Dynamically generating SEO friendly pages for each product in the catalogue ensure the site ranks high in organic search listing
Site is ranking in top 10 listing in google.co.uk for highly competitive keywords such as pool tables, snooker tables

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Media Design (UK) Ltd.

357 Roundhay Road
Leeds
LS8 4BU
UK

Telephone : 0870 050 9250

Contact : Stuart P Turner