Position Overview:
We are seeking an experienced Digital Marketing Executive with a minimum of 3+ years in managing online marketing campaigns across various digital platforms. The ideal candidate will have hands-on experience in SEO, Social media, PPC, content marketing, and analytics tools, with a proven track record of driving traffic and conversions. This role requires a dynamic professional who can lead campaigns, collaborate with teams, and handle both national and international clients.
Key Responsibilities:
- SEO and Content Optimization
- Develop and implement on-page and off-page SEO strategies to improve organic visibility.
- Perform keyword research, audits, and competitor analysis to optimize content.
- Manage link-building activities and monitor algorithm updates.
Social Media Marketing (SMM):
- Plan, execute, and manage social media campaigns across platforms like Facebook, LinkedIn, Instagram, and YouTube.
- Track and analyze campaign performance to optimize engagement and reach.
Paid Campaign Management (PPC):
- Handle Google Ads, social media ads, and other PPC campaigns.
- Optimize campaigns for higher ROI and better audience targeting.
Analytics & Reporting:
- Monitor website traffic using tools like Google Analytics (GA4) and Google Search Console.
- Prepare monthly reports on campaign performance and provide actionable insights.
Technical SEO Skills:
- Knowledge of schema markup, HTML/CSS basics, and website performance optimization for better search rankings.
- Understanding of Core Web Vitals and mobile-first indexing.
Content Strategy & Management:
- Ability to develop and manage content calendars aligned with SEO strategies.
- Experience in using content management systems (CMS) like WordPress.
Collaboration & Coordination:
- Work closely with designers, developers, and content teams to ensure alignment across campaigns.
- Manage client communication for international accounts and present performance reports.
Desired Candidate Profile
- Experience: 3+ years in digital marketing roles, preferably in IT or web services.
- Skills: Strong understanding of SEO, SMM, PPC, and analytics tools (GA4, Search Console, Data Studio, Google Tag Manager).
- Communication: Excellent verbal and written communication skills.
- Analytical Mindset: Ability to analyze data and provide actionable strategies.
- Team Management: Capable of leading small teams and collaborating across departments.
- Client Handling: Experience in working with international clients and delivering results within deadlines.
- Adaptability: Up-to-date with the latest trends and algorithm updates in digital marketing.
- Self-Motivated & Results-Oriented with a passion for continuous learning.
Experience: 3 Yr
Salary – As per company norms
Location: Noida
Send Your Profile at [email protected]
