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“Lens Pal is a one stop shop for high quality camera, lens and accessory rentals and ships equipment across the entire United States. With the wide-ranging rental inventory the company is definitely one of the frontrunners in the industry.”

lenspal-Microsoft .NET Case Study
lenspal .NET based website


  • There was no proper stock management system as well as barcode scanning system in the website
  • The website lacked proper and attractive designing
  • A robust product and price management mechanism as well as catalogues and modules were missing on the website
  • Dispatching the equipment was an issue as there was no liaison with any freight or courier services provider
  • Taxes were not being levied properly and there was lack of personnel to prepare administrator reports which include dates of disbursement and arrival
  • Effective e-commerce solutions were required so that customers could easily place orders
  • On top of that, the visibility of the portal on popular search engines was not so remarkable


Solutions that fulfilled The Lenspal’s requirements

  • We developed and designed the portal successfully and offered a complete Back office processing system
  • We also provided SEO, SEM and Social campaigns to increase the visibility of the company across various search engines
  • A proper stock management system was deployed which was merged with a barcode scanning mechanism
  • Online catalogues were prepared that gave holistic descriptions of the product
  • A proper price management mechanism was created and shopping carts were added to the website
  • A strategic and prudent method was put into place for comprehensive preparation of sales and performance reports
Front-End Technology


Seamless navigation via the addition of several verticals

  • Reached milestone sales within 6 month of the launch of the system
  • E-commerce orders increased to 200 orders per month
  • Provided seamless navigation via the addition of several verticals
  • The order processing mechanism became the hallmark of the website where clients placed orders easily and made payments effortlessly
The lenspal- .NET based website case study

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