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IDS Logic Helps Emma’s Diary Develop a Sales Platform Offering Varied Pregnancy and Baby Products

A sales platform built on Sitefinity by IDS Logic helps Emma’s Diary to offer pregnancy and baby products to their wide audience.

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Emma’s Diary is a leading website that offers information, reassurance and recommendations to suit the varied needs of new mum and help them make their personal experiences of motherhood positive. The site also offers medical information to would be parents, supporting every stage of their journey into parenthood and beyond.

Emma’s Diary reaches out to a wide range of audience of mums and mums to be every month. And to enhance its proposition and offer extra value to the audience, they briefed IDS Logic to create a platform to promote a catalogue of great deals on pregnancy and baby products from leading pregnancy brands.


IDS Logic is a leading software development company having great proficiency in using latest technologies and tools to create functional and feature rich websites and applications. Having expertise in Sitefinity platform, our team of software professionals combined the native capabilities of Sitefinity’s ecommerce modules with a suite of bespoke products feed APIs from Emma’s Diary’s merchant partners to create a fully integrated product catalogue and user experience.

Now the users can easily browse the catalogue of the latest offers in a range of categories and proceed to purchase through the merchants own fulfilment processes. Scheduled updates to maintain the stock status and product information were implemented alongside an intuitive admin system, giving Emma’s Diary administrators the flexibility to update the product catalogue.

Our immense knowledge and expertise in Sitefinity has helped them to accomplish the specific requirement of a customized CMS. Its vast array of features for the developers and the marketers has enabled them to create a powerful and user friendly module that is extensible and flexible. Our diverse team of consultants, web developers and designers are all certified professionals and have extensive experience in handing different Sitefinity projects.

“The successful on-time launch of the project extends Emma’s Diary’s proposition and gives the users even more reasons to return to the leading online and pregnancy and baby brand.”

About the company:

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IDS Logic is a reputed software development company passionate about technology and eager to offer high quality IT services to its global clients. The company helps its clients reach out to a wider audience base by creating rich and professional websites. Besides software development, the company also offers mobile app development, ecommerce solutions, LMS development, CMS solutions and many more.

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