Web Design
You have 3 seconds to hold your visitors attention
If any visitor has just entered your Website, you have just few seconds to capture their attention and give them a reason to stay.Going by the browsing experience of the visitors, there’s a three point checklist that every visitor mentally goes through
- First, Do I continue viewing this page or not?
- Second, Do I like the page or not?
- Third, Do I believe the information or not?
IDS Logic (Noida, India) uses a unique approach of Web Design and Development with focus on three Key elements:-
- First Attraction
- Second Engagement
- Third Action ability
First, Attraction
The first 3 to 5 seconds is the period where
Website needs to influence the visitor so that they stay. Visitor is using this time to decide if the information is something they are interested in. In any case, this is the attraction phase of information interaction so put most interesting information and/or most eye catching graphics prominently up front.
Remember at this point people are not evaluating the usefulness of the information. They are just quickly scanning the page and considering if they want to continue exploring the information in order to learn whether or not the material has value to them. To put it another way, they are considering how much time they want to invest and if the investment is warranted.
Remember at this point people are not evaluating the usefulness of the information. They are just quickly scanning the page and considering if they want to continue exploring the information in order to learn whether or not the material has value to them. To put it another way, they are considering how much time they want to invest and if the investment is warranted.
Second, Engagement
Let us assume that a visitor has passed through the First Attraction phase and has remained on your site. Now the next stage is to determine if the visitor is able to understand the information well enough to justify the time and effort that he has spent so far. This is the engagement phase of interaction and is a pivotal moment because your information has to go from "being pretty" to "being useful".
If you are still reading this, at this point you have stopped scanning and have slowed down and started reviewing this information, you are trying to quickly determine if the information makes sense and is useful or fulfils your needs. Even though you haven't determined its usefulness yet, you are most definitely mentally engaged with the material.
If you are still reading this, at this point you have stopped scanning and have slowed down and started reviewing this information, you are trying to quickly determine if the information makes sense and is useful or fulfils your needs. Even though you haven't determined its usefulness yet, you are most definitely mentally engaged with the material.
Third, Action Ability
Once again let's assume your visitor has made it to the action ability stage of this process
This means that they have further slowed down and have already read sections of your material and are actively looking for key concepts and ideas which they can use.
This is when your visitors are coming to their own conclusions on how to respond to the information being presented. Here visitor can take specific actions such as “save material for later use”, “Place the order online” , “Make an Enquiry” etc. At this point your visitor is engaged and beginning to become consciously informed of what action to take.
Therefore your materials must affect or influence and than engage and cause the visitor to take action within a shorter period (In seconds) of time. Today in our time-crunched world most people will barely give you time unless they are certain they are going to find some value in the information presented.
Thus it is very important to Design and Develop Websites which effectively reflect and incorporate the three stages (First Attraction, Second Engagement and Third Actionability) in its presentation and operation. IDS Logic (Noida) is a company which uses the science behind building super-sticky, interactive and dynamic web pages.
This means that they have further slowed down and have already read sections of your material and are actively looking for key concepts and ideas which they can use.
This is when your visitors are coming to their own conclusions on how to respond to the information being presented. Here visitor can take specific actions such as “save material for later use”, “Place the order online” , “Make an Enquiry” etc. At this point your visitor is engaged and beginning to become consciously informed of what action to take.
Therefore your materials must affect or influence and than engage and cause the visitor to take action within a shorter period (In seconds) of time. Today in our time-crunched world most people will barely give you time unless they are certain they are going to find some value in the information presented.
Thus it is very important to Design and Develop Websites which effectively reflect and incorporate the three stages (First Attraction, Second Engagement and Third Actionability) in its presentation and operation. IDS Logic (Noida) is a company which uses the science behind building super-sticky, interactive and dynamic web pages.
+91.120.423.5665
©2007 IDS Logic Pvt Ltd Web Design | Web Development | Offshore IT Outsourcing | Internet Marketing Services | Web Hosting India