Website redesigning is not that easy as it sounds. There are multiple reasons why you are considering doing it: driving more website traffic, generating more leads, highlighting content or changing goals for solutions are amongst the top reasons. A well-crafted website redesign plan will save you from this cumbersome task.
A website with difficult navigation or unpractical design can negatively impact your search engine rankings. It is the time to bid adieu to an outdated design and find ways to provide the best user experience from your website.
Maybe your website does not have enough functionality or flexibility to match with the latest web design standards. If your website design is old, then redesigning it as per the latest trends will help in keeping it up-to-date. For this, it is important to create a winning website redesign plan. You will require the assistance of a trusted web agency to help you in this process.
Here are some steps that are involved in the website redesign plan:
Before beginning things, you should analyze your existing website and focus on the goals of your company. Check for the performance of your website and areas that require improvements. You can even check out the average number of website visits, bounce rate, top performing keywords, and a lot more.
After identifying the metrics that you have to focus on your website redesign plan, start with the web development and web designing that aligns with your business goals. Your main objective should be adding more value to the business. You should always keep a track of your competitors and their performance.
We all know that content is king and the biggest contributor to your higher search engine ranking. Your redesigning and web development strategy should take inventory of the present content.
You have to check the webpages that have generated high traffic and the most searched keywords. This will help you decide whether this content piece will be valuable in your redesign plan. Then you can choose to keep it or scrape it.
Keeping visitors stick to your website for long can be achieved only through an enhanced user experience. If your website is engaging, then they will surely spend more time exploring things.
Make sure that your website that your redesign plan offers smooth navigation, attractive content, and clear call to action buttons, as it ensures better conversion rate. With all these, you can deliver a perfect user experience to the visitors.
The attention span for visitors is only 5-7 seconds. In such less time, they decide whether to stick or leave your website. So, you need an engaging and informative website that renders an impeccable user experience. It would be great to include catchy visuals, and compelling content to win the attention of the visitors. But, people will require a sitemap to know where to go next.
A sitemap is useful in showing how visitors will move through the website. It also helps in building a relationship between pages and components of your website. Google fetches this information and form opinion about how each element of your website will function. Always keep your call to action and navigation buttons visible, arrange sub-pages in an orderly manner, and provide clarity to every section of your website.