Online Marketing

Online Marketing: Ensure Meaningful Engagement with Potential Customers

Web Visitors are constantly looking for services and products, but is your business visible to them? Are you able to connect and engage your audience in a meaningful way? Online marketing is a technique used to optimize your website for the search engines and target potential customers using digital technologies.

IDS Logic, a leading online marketing company , India, specializes in offering result driven services that allow our clients to increase their traffic, conversion rates and expand their brand visibility. We have the expertise in applying advanced marketing knowledge to complex issues of business and deliver robust and bespoke solutions to create a user friendly experience on your web properties. Depending on your business needs, our online marketing services are customized so that it is within your budget and expected outcomes.

Our Process Overview:                                                   

We are confident of our ability to meet various online marketing requirements of any business verticals, but we conduct a meeting with the clients to gain in-depth understanding of the business vision, goals and objectives.

  • Make a thorough market analysis and audit before creating strategies and tactics
  • Create an online marketing plan aligned with your business strategy
  • Choose specific areas to optimize the website
  • Develop unique and relevant content to target potential customers
  • Use social media to enhance brand visibility
  • Create regular reports to check the performance of the campaign

Business Benefits of Online Marketing in India:

Every business requires a reliable marketing campaign that is capable of enhancing the exposure, generating sales and offering opportunity to meet the desired success rate.  Online marketing comes with immense benefits if done properly and ensures increased traffic to the business generating higher ROIs.

Reduced cost: The initial cost of internet marketing in India is very less compared to traditional marketing and delivers long term results within a very short time period.

Brand engagement: It helps to leverage personal relationships with established clients and maintains positive brand awareness and client loyalty.

Refine marketing strategy: Online marketing analytics and tracking tools help to identify the conversion rates and judge the performance of the campaign easily.

Target specific customers:  New demographic prediction and internet marketing campaigns enable you to specially target specific consumers.

Long term exposure: Organic campaigns optimize a particular website for specific keywords and phrases and this helps to attain long term revenues.

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SEO
Gaining a higher visibility is important for your business and Search Engine Optimization or SEO is the technique that can affect the ranking of the site and help to attain increased visibility to the audience. Our SEO services ensure that your site is easily accessible to the search engines and improve the chance that it will be found when visitors use specific keywords or phrases for related services or products offered by the site.
SEM
Search Engine Marketing is a process that is used to boost traffic and visibility of the site from search engines through paid and unpaid efforts. It deals with researching, submitting and positioning of the site to provide the most relevant results to the searchers. Our SEM service allows our client to perform better in the search engines by improving the relevancy of the site through effective site design, content formatting and etc.
SMO
Social Media Optimization has everything to do with social networks and their growing importance in business. It is basically a process of increasing awareness of the products or services offered by the company. At IDS Logic, we offer SMO services that help to woo visitor to the site by using various social networks and keep them engaged in community forums and healthy discussions.
 
ORM
Poor online reputation can often damage the company’s sales. ORM is a process that helps to control what shows up when a visitor Googles your company name or searches for reliable service providers. Our ORM services help you to protect or safeguard your company brand name and its core business offerings and control any negative element online that can cause harm to your organization. 

Case Study

novonutrition

Novonutrition

Novonutrition is a WordPress CMS based website that is fully responsive and offers its visitors a wide range of protein products. The site has helped the client to target a wider market base and increase their brand awareness.

LFRA

Powered by WordPress CMS, LFRA offers a full blown content driven site to its audience looking for fire safety solutions. The site is clean and user friendly.
Holostik

Holostik Multilingual Website

A feature rich, responsive and multilingual website that helps in engaging the target audience, while providing the facility to add and update content in different languages like French and Spanish, in addition to translating it on the fly.
Ramagya School

Ramagya School

A responsive website built on the powerful WordPress platform, to expand the audience base of the school and facilitate better access to school information by the existing audience through a simple yet effective and professional layout.