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Online Marketing: Ensure Meaningful Engagement with Potential Customers

Web Visitors are constantly looking for services and products, but is your business visible to them? Are you able to connect and engage your audience in a meaningful way? Online marketing is a technique used to optimize your website for the search engines and target potential customers using digital technologies.

IDS Logic, a leading online marketing company , India, specializes in offering result driven services that allow our clients to increase their traffic, conversion rates and expand their brand visibility. We have the expertise in applying advanced digital marketing knowledge to complex issues of business and deliver robust and bespoke solutions to create a user friendly experience on your web properties. Depending on your business needs, our online marketing services are customized so that it is within your budget and expected outcomes.

Our Digital Marketing Services


Gaining a higher visibility is important for your business and Search Engine Optimization or SEO is the technique that can affect the ranking of the site and help to attain increased visibility to the audience. Our SEO services ensure that your site is easily accessible to the search engines and improve the chance that it will be found when visitors use specific keywords or phrases for related services or products offered by the site.


Search Engine Marketing is a process that is used to boost traffic and visibility of the site from search engines through paid and unpaid efforts. It deals with researching, submitting and positioning of the site to provide the most relevant results to the searchers. Our SEM service allows our client to perform better in the search engines by improving the relevancy of the site through effective site design, content formatting and etc.


Social Media Optimization has everything to do with social networks and their growing importance in business. It is basically a process of increasing awareness of the products or services offered by the company. At IDS Logic, we offer SMO services that help to woo visitor to the site by using various social networks and keep them engaged in community forums and healthy discussions.


Poor online reputation can often damage the company’s sales. ORM is a process that helps to control what shows up when a visitor Googles your company name or searches for reliable service providers. Our ORM services help you to protect or safeguard your company brand name and its core business offerings and control any negative element online that can cause harm to your organization.

Business Benefits of Online Marketing in India

Every business requires a reliable marketing campaign that is capable of enhancing the exposure, generating sales and offering opportunity to meet the desired success rate. Digital marketing services come with immense benefits if done properly and ensures increased traffic to the business generating higher ROIs.


  • Reduced Cost
    The initial cost of internet marketing in India is very less compared to traditional marketing and delivers long term results within a very short time period.
  • Brand engagement
    It helps to leverage personal relationships with established clients and maintains positive brand awareness and client loyalty.
  • Refine Marketing Strategy
    Online marketing analytics and tracking tools help to identify the conversion rates and judge the performance of the campaign easily.
  • Target specific customers
    New demographic prediction and internet marketing campaigns enable you to specially target specific consumers.
  • Long Term Exposure
    Organic campaigns optimize a particular website for specific keywords and phrases and this helps to attain long term revenues.

Our Digital Marketing Process Overview

We are confident of our ability to meet various online marketing requirements of any business verticals, but we conduct a meeting with the clients to gain in-depth understanding of the business vision, goals and objectives.

  • Make a thorough market analysis and audit before creating digital marketing strategies and tactics
  • Create an online marketing plan aligned with your business strategy
  • Choose specific areas to optimize the website
  • Develop unique and relevant content to target potential customers
  • Use social media to enhance brand visibility
  • Create regular reports to check the performance of the campaign

Our Digital Marketing Process Overview

Digital Marketing Case Study

A Snapchat of how our Clients are experiencing competitive advantages

Technical SEO | WordPress |
Ramagya School
Ramagya School
Technical SEO | WordPress |
Ecommerce | Technical SEO | WordPress |

Frequently Asked Questions

  • What is digital marketing as opposed to regular marketing?
    Digital marketing is anything that is online or web based which involves websites, online promotion and etc. Whereas traditional marketing is all about offline marketing activities that includes ads through newspaper, TV, radio and etc.
  • Why is it important for my business to have an online presence?
    Today, most users browse the internet for any information or services or products. It is very important to present your business before the customers when they are looking for your products and this can only be done by creating your online presence so that you are visible to them at any time and from any location. Having your business present in the results of a search engine will help to deliver both ability and value.
  • Why should I choose a reputed digital marketing company instead of doing it myself?
    You may not be an expert in digital marketing and if you want to try your hands on your business, you might even get penalized by the search engine. Reputed digital marketing companies are experts and have experience in handling various customers. They are often aware of the algorithms and the guidelines of the search engines and can also use latest tools to generate the best results.
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