Traditional business has always depended on sales people to guide the customers, but with the method becoming extinct at a rapid pace, and people depending on the internet, they are now more interested to shop online and gather information by reading online product reviews and getting references.
Positive reviews and references from close friends or people who we trust are great influencers in taking shopping decisions. Today, it is through social media that we can interact with various brands and send messages, share our personal interests and reviews of any products.
Most online business owners prefer Magento development because of its rich features and functionalities. Social media’s impact on Magento eCommerce is also massive, starting from how the customer interacts with the brand, checkout stage and how online payments are made. Its high influence has essentially forced the brands to produce interesting content, entertain the audience and offer value that is beyond the product offerings.
With millions of people showing interest in spending more time on various social media sites, its integration often gives businesses the unprecedented ability to keep the customers connected with the brand and build a deep relationship with them.
So Magento store owners combined social media sites and developed various modules that could increase the popularity of their store through social networks.