Capture Global Audience for Ecommerce Website?

How to Capture International Audience for Your Ecommerce Business Website

With the power of technology, expanding the global reach of your business brand has become easier than before. With international audiences interested in your site, reaching out to the wider customer base is important as it will help your business grow in global markets. The combination of global marketing and internet distribution methods help the companies to try their hands to reach out to the target markets overseas.

Whether you are already an established brand or plan to launch an ecommerce startup, it is important to keep track of all the latest trends and identify the merits and challenges of going global. Missing out on the wider online audience is like missing out on huge opportunities to take the business to the next successful level.

How to Capture International Audience for Your Ecommerce Business Website

Expanding to the international marketplace is often a complicated process and it needs a great deal of thought preparation involving everything that ranges from tweaking your product inventory to adjusting your marketing campaign.

The Global eCommerce Challenges That Business Owners Might Face:

  1. Selecting specific products that are likely to be suitable for global market and how you would make them appear to the local people.
  2. Managing global payments and shipping systems and any laws and restrictions that may apply.
  3. Decide on how to manage the local content for example, social media posts, content marketing, website translations and etc.
  4. Analyzing the profitability margins after considering the factors like government restrictions, international shipping costs, import taxes and many more.
  5. Assigning regional ownership and proper management of product invoicing, inventories and technical infrastructure
  6. Offering local customer support to all the countries and serving in the language that is preferred by the people of that country.

Meeting the challenges that are presented above while stepping into the world of global e-commerce is not an easy task if you don’t have proper strategies planned. A recent study has estimated that more than 1.8 billion people will enter online shopping class by the year 2025, annually spending more than $30 trillion. With a broader availability of effective communication with the buyers, you can now have a better access to the business all over the globe.

Let’s take a look at the varied steps that are involved while choosing the product or defining the market that appeals to the audiences in different countries and taking into account the potential profitability of your business.

1.Choosing your market very carefully:

Ecommerce is basically about targeting a territory, and then defining and designing the website to reach out to the audience to offer them what they are actually looking for. It may be your product or service, and you can penetrate online with some special offerings. Based on the sales volume, you will have to hire a local team in the countries where you want to sell your products. Sales analysts of a reputed Ecommerce development company can help you to have an in-depth look into the process and determine whether your products are suitable for selling in the overseas marketplace or not.  Analyzing the pros and cons, you have to tweak your products and determine the profitability of the items.


2.Research on the local buying trends:

By looking at the internal data of who and from which countries, people are purchasing your products, you can test selling of specific items in these markets. You can use some research tools to understand the latest buying trends. It is important to learn as much as you can about your customers spending patterns and the locations from where they are purchasing. For instance, today’s online shoppers from smaller countries are probably to make international purchases and they spend more in larger international markets like Australia, Canada and the U.S.


3.Consider different international payments

After the initial market research, start thinking about the international payments that you would accept. This is considered to be an important step because the checkout is the point at which many international shoppers tend to leave the site without making any purchase either because their preferred method of payment was not available or simply because they didn’t feel that the payment was a secure means.

The preferred payment methods usually vary depending on the country and it is crucial to find out what is best for the marketers where you are selling. It is general that people prefer paying in their familiar currency and that can be their local currency. If you are not able to offer payments in the local currency, then ensure that you give a currency conversion to your customers so that they can see what they are at least paying. Choose a payment provider having a strong global reputation.


4.Build strategies for your market entry:

There are numerous options for entering a new market. You can start small on your existing marketplace or optimize your current site or even set up a local web presence in specific countries. Already established sites like eBay will give you a better reach for lower costs and they also allow you to test the demand of the products that you want to sell before committing a large amount to redevelop your existing site.

Another option is to optimize your website for the international buyers. This can be started by simply promoting your ability to accept international orders from various countries and the shipping costs. Ecommerce development companies can help to optimize your site for the global customers. You can also create a customized website for certain specific markets and ensure that the elements like text translation, delivery cost or currency conversion work appropriately.


5.Create international domains: 

If you want to success in the international marketplace, then it is important to create a scalable domain strategy as your actual web address is an important element when it comes to increase the visibility of the site. You can choose country specific domains, which use characters that are frequently used by the local online audiences. This of course requires attention from a team who is familiar with the local markets and are aware of the culture, sensitivities, social media and other important things.