Commercial business owners are offering a wide range of products and services by utilizing the advantages of mobile apps. Today, mobile app is no longer a buzz word, it has become a core part of advertising your business and capturing the consumers on the go. But with thousands of apps launched every day and each coming up with new and latest features, remaining competitive in the market is in fact becoming a difficult task.
Unless you follow some effective marketing statistics, you would find it difficult to survive in the market. Here in this article, we will provide some guidance on how your mobile app can survive in this year and capture a wider market base.
Since the competition is getting harder, mobile app marketers are making stronger efforts to maintain their presence and it is also assumed that the competition will get stiffer with time.
Implement programmatic advertising: This is one of the most effective and trending means to optimize your advertisement methods. It can support various launching ads of varied formats that enables precise targeting. This type of marketing has reached almost about $33 billion last year and will continue its growth this year also.
Choose a distribution engine that works: We often spend a lot of time doing research on various features and functionalities. But one chief means of growing your business is to find the right distribution channel as it will help to showcase your product before your potential customers. Capturing the market is not always possible by word of mouth, it always requires an extra push and adopting the right channel to get the product in the fore front. Partnerships, search engine optimization, media buying and viral marketing are some of the popular channels that can be used.
Pitch: Online marketing specialists and content writers can help you to spread the good word and boost up your mobile app presence. Whoever you choose to market your mobile app, it will give them time to create an eye catching content for your audience and publish them that will reward back with huge shares and downloads.
Choose video ads for better results: A single minute video is often worth 1 million words. And that is why it is very important for you to use a mobile video ad to promote your app and survive in the market. As per reports, people spend more than 36 minutes per day watching videos on mobile devices and it is by creating a video ad that you can capture the attention of these viewers and let them know more about mobile app.
Good comments and reviews: Credibility plays a great role in the success of a business and your app needs the positive comments and reviews to increase the visibility and downloads of the mobile app. This will help your customers to easily share their reviews about your product which indirectly help to increase the visibility of your application.
Create a phenomenal service: Building a product is very easy, but maintaining it often becomes a difficult task. At times, you may notice that revenue isn’t pouring as per expectations. So, don’t think of stopping investing in the mobile app. Keep it updated and offer something that your customer really wants. At the end of the day, a great product is what all your customers are looking for.
Whenever you decide to launch your mobile app, you should also plan to make it survive the stiff market competition. With a little online research and applying the above tips, you are sure to capture the market for a longer time period.
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