In this business market of materialization and growth, things are simply changing every moment and every industry is facing a challenge to keep up with the fast market competition. This is simply because due to the change in shopping concept and human behavior that has resulted in increased ecommerce sales in the past few years. The most important thing is that people are fond of online shopping as they don’t want to waste much time going here and there and enjoy shopping from the comfort of your home. So by all means the ecommerce market is changing and becoming more and more accessible to a wide range of retailers and consumers.
Magento is a popular ecommerce platform and comes up with rich features that help to create ecommerce websites and address the needs of the people. Not only this, Magento sites also help to reach out to more and more audiences and capture both local and global market. the garment and textile industry has benefitted a lot by using the Magento ecommerce platform to create their ecommerce sites and Magento has helped them to stand out from the crowds and turn the site into a money making machine.
According to the Harvard Business Review, it costs somewhere around 5 to 25% more to acquire more customers than to keep the existing ones. So a proper customer retention strategy should always include loyalty programs that include discounts for your customers. Magento comes with such features that help you to offer discounts to regular buyers so that they can purchase for your ecommerce store and get products at a more favorable price.
Magento allows the business owners to create responsive designs on their site so that it can be viewed from any device and a consistency is maintained. This allows the customers to enjoy the same look and feel even when they use any device of their choice. So if you have a garment brand, then your visitors can easily identify you from any device they are using.
SEO is crucial for your garment business and Magento offers rich SEO features that you can use to optimize your site for your business. After all it is important to find your website in the first page of the search engines as it helps you to increase the visibility and thereby increase sales and revenues. So hire Magento experts to ensure that your ecommerce pages are highly optimized for every product and the meta tags are used, which gives the search engines the right information that they need to properly index the product pages.
Another most important thing that needs to be considered is secured transaction means. With Magento development, you can be sure that your site will be secured and your customers can carry out transactions without fear. Magento regularly updates the security patches to keep the site safe and protected from the attackers.
It is very important to keep your customers well informed about your business. If you are offering any discounts or sales, then your customers should know about it so that they can avail the opportunity. Magento allows the e-store owners to send such push notifications so that your customers are aware of everything that is going in your business like sales, discounts options, new product launch etc.