Modern customers have demands and concerns that in some way or the other is quite different from what was before the digital era. Brands need to be confident in how they cater to them. A survey from CMO council and Worldwide Partners of more than 350 marketing leaders has revealed that only one fifth of the organizations in the globe are prepared to respond to such modern demands and needs of the customers.
Since data security, accountability and privacy are some of the top critical demands of the customers, a little misuse of personal data or any data breach can force the customer to take action, which include no longer buying from such brands that does not offer personalization or security or taking steps that will ultimately reduce the digital footprint.
Progress Sitefinity is a modern ASP.NET CMS that helps to deliver intuitive web content for both big and large sized enterprises. It supports an agile responsiveness to the ever changing needs of the customers and the CMS offers a development environment having a rich end user experience. Sitefinity encompasses Ecommerce, a digital marketing analytics solution that allows the organization to create and support multiple websites and mobile apps through various channels under the defined workflow. Today, there are more than 10,000 Sitefinity websites that deliver rich and relevant customer experience.
Customer loyalty has always been very important for the customers, and in the digital world it is crucial. Some statistics to consider.
So, this means that experience matters and for that you have to modernize your customer engagement strategy that can offer positive benefits. Your customer experience with your brand through digital channels include website, mobile device, social media, chat, and etc. Sitefinity CMS development offers a great digital experience that helps to encompass the entire business, and expand beyond the customer journey to include employee engagement.
There are five major competencies that drive the digital experience.
With Sitefinity CMS, your services to meet modern digital demands will also mature and you will be able to distribute web content to destinations, which are outside of your front end website and at the same time add more and more components to enhance the user experience.