Sitefinity : Designed to Engage, Retain and Convert
Progress Sitefinity is one of the best and latest platforms that helps to create rich websites with complete control on their web content. Built on ASP.NET, the marketing platform is trusted by some of the biggest brands across the world that includes Kraft Foods, NASA, Audi, Toyota and is also known for receiving the best Critics Choice CMS award.
Building engaging digital experiences with personalized content creation and management is possible with Sitefinity and it is because of its rich features that people rely on this platform to manage their entire digital presence and offer a consistent experience across varied touchpoints. It is now time to delve into the philosophy behind this powerful CMS features.
Great customer experience can only begin with great content:
Producing and presenting content is an art and this is the heart of every website or digital marketing campaign. Sitefinity development empowers the publishers and marketers with user friendly drag and drop interfaces for general content management like in-line page editing and form building.
The inline editing features allow the marketers to add and also edit the forms of content itself on the page. This helps to streamline the entire process and also simplifies it so that anyone can make the necessary changes. Content administrators can take the advantages of features like approval workflows, granular permissions, version histories and can keep both the marketers and content under check.
Sitefinity CMS offers powerful digital asset management and allows the marketers to manage their assets from a single central location, thereby giving them organizational features like categories, hierarchical libraries and tags.
Integration helps in retention:
Retaining the customers is one of the most important things to consider while creating an online website. Sitefinity’s integration capabilities can play a major role. Social media integration helps Sitefinity to integrate with the most popular DAMs, Marketing suits and CRMs. During Sitefinity upgradation, business owners often integrate popular tools like Google analytics, PayPal PayFlow Pro, Salesforce, Marketo, Microsoft SharePoint and etc.
Such Sitefinity upgradations help the marketers to retain their customers by making use of customer relationship management and other analytical data.
More personalized experience at scale:
Sitefinity upgradation to the latest version helps businesses to convert the customers by offering them personalized experience. The first step before offering this is to segment the audience and deliver the content based on the features of categorization.
Sitefinity development assists the marketers with a simple interface for defining the segments that include location, duration of their visit, devices used to search the information and etc. The CMS allows the marketers to serve a wide range of content and information that are presented through articles, blogs or whitepapers that discuss relevant topics.
The final results can be tested by marketer and allows him to impersonate a visitor for each segment, so that the personalized experience can be tested. Sitefinity development also allows for targeted email marketing features together with A/B testing to perform error free campaigns.
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